# Restaurant Ordering-and-Payment Platforms OrderUp Lets Users Scan, Order, and Pay via a Smartphone By Grace Mahas | Published 2021-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/orderup-1 References: [orderup.ai](https://www.orderup.ai/) & [facebook](https://www.facebook.com/orderup.menus) OrderUp, the technology startup, helps provide restaurants with a cost-effective dine-in digital ordering system. It requires no app downloads, no hardware, and most importantly, [no fees for restaurants](https://www.trendhunter.com/trends/alternative-to-thirdparty-marketplaces) while letting guests scan the [digital menu](https://www.trendhunter.com/trends/craft-my-menu), order their dishes, and pay–all on their smartphones. In addition, the OrderUp platform also enables paperless contact tracing, a one-click bill splitter, dietary filters, item modifiers, and [pairing suggestions](https://www.trendhunter.com/trends/ai-powered-menu-recommendation), providing a customizable and seamless experience for guests. Plus, this contactless dining solution makes it safe and easy for on-premise guests amid the COVID-19. The platform is ideal for restaurants looking to implement an easy and affordable solution that meets all the COVID-19 safety requirements without needing to invest in costly software or hardware. Image Credit: OrderUp ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Contactless Dining:** The adoption of technology-based, contactless dining experiences to provide a safe and seamless experience for guests amid the COVID-19 pandemic, creating opportunities for restaurants to enhance their offerings. - **Paperless Contact Tracing:** The integration of paperless contact tracing into dining platforms, allowing restaurants to quickly and safely comply with local regulations and protect the health of their guests and staff. - **In-app Payment and Ordering:** The increasing popularity of in-app payment and ordering systems that allow guests to browse menus, select items, and pay for their orders via their smartphones, providing a more convenient experience for customers and cost-effective solution for restaurants. ### Who This Affects Most - **Hospitality:** The hospitality industry can leverage technology-based, contactless dining experiences and paperless contact tracing to enhance safety measures for guests and staff, while also improving efficiency and customer satisfaction. - **Restaurant:** Restaurants can take advantage of the increasing popularity of in-app payment and ordering to provide a seamless and convenient dining experience, while also reducing costs associated with traditional payment and ordering systems. - **Technology:** Technology companies can develop innovative solutions that integrate contactless dining experiences, paperless contact tracing, and in-app payment and ordering systems to provide efficient and seamless dining experiences that benefit both customers and restaurants. ## Related on Trend Hunter - [QR Menu Solutions](https://www.trendhunter.com/trends/dishtup.md) - [Interactive Digital Menus](https://www.trendhunter.com/trends/tabmeal.md) - [On-Table Ordering Startups](https://www.trendhunter.com/trends/leslie.md) - [Unified Restaurant Management](https://www.trendhunter.com/trends/foodchow.md) - [Self-Ordering Table Systems](https://www.trendhunter.com/trends/gotab.md) - [In-App Restaurant Ordering Systems](https://www.trendhunter.com/trends/restaurant-ordering-system.md) - [Digital Menu Platforms](https://www.trendhunter.com/trends/menugy.md) - [Patron-Led Payment Systems](https://www.trendhunter.com/trends/get-union.md) - [AI Restaurant Operations Tools](https://www.trendhunter.com/trends/iorder.md)