# Pizza-Ordering Sneakers The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press By Michael Hemsworth | Published 2017-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/order-pizza-delivery References: [thatsnerdalicious](http://www.thatsnerdalicious.com/news/pizza-hut-pie-tops/) Anyone who has ever wished it could be easier to order pizza delivery will find the [Pizza Hut](https://www.trendhunter.com/trends/mini-basketballs) 'Pie Tops' to be a hilarious albeit truly easy way to place an order. Created as a marketing campaign featuring Grant Hill, the Pizza Hut 'Pie Tops' are [high-top sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) that feature a button in the tongue that can be pressed to order a pizza without having to pick up the phone or open an app. The Pizza Hut 'Pie Tops' are set to be released to the public in limited numbers in order to extend the marketing campaign and enable consumers to give the shows a try. The shoes come as an odd way to order pizza delivery but have just the right level of panache to make them a great marketing accessory. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Marketing Merchandise:** Creating unique and quirky products as marketing merchandise can help businesses stand out and increase brand awareness. - **Convenient Food Ordering:** The integration of technology and convenience in food ordering can improve customer experience and increase sales. - **Fashion-tech Fusion:** Combining fashion with technology can lead to innovative products and enhance customer engagement. ### Where This Applies - **Fast Food:** Fast food chains can leverage marketing merchandise to promote their brand and improve sales. - **Retail:** Retail companies can explore the fusion of technology with fashion to create innovative products and enhance customer engagement. - **Sports:** Sports brands and teams can collaborate with fast food chains to create unique marketing merchandise that appeals to fans and promotes their brand. ## Related on Trend Hunter - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Pizza Brand Mini Basketballs](https://www.trendhunter.com/trends/mini-basketballs.md) - [AI-Generated Pizzerias](https://www.trendhunter.com/trends/pepperoni-hug-spot.md) - [Insulated Winter Footwear](https://www.trendhunter.com/trends/heat-boots.md) - [Telekinetic Pizza-Ordering Apps](https://www.trendhunter.com/trends/mind-ordering-app.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Mini Pizza Pop-Up Venues](https://www.trendhunter.com/trends/pizza-hut-4.md)