# At-Home Italian Culinary Experiences 'Order in an Eatalian' Offers Classes with Eataly Purchases By Joey Haar | Published 2017-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/order-in-an-eatalian References: [thedailymeal](http://www.thedailymeal.com/news/eat/eataly-partners-amazon-prime-home-tastings-and-lessons/012417) & [eataly](https://www.eataly.com/us_en/stores/nyc-flatiron/amazon-order-eatalian/) [Eataly](https://www.trendhunter.com/trends/msc-world-america), the popular Italian culinary market, has announced its 'Order in an Eatalian' campaign to help consumers make the most of their Eataly products. The promotion offers at-home classes and experiences with the purchase of various Eataly products through [Amazon](https://www.trendhunter.com/trends/cacio-e-pepe-alfredo) [Prime](https://www.trendhunter.com/trends/whole-foods-1). Consumers are eligible if they are Amazon Prime members and make Eataly purchases of $25 or more on January 27th. To partake in the at-home classes, consumer just need to provide a space to cook and up to three friends. Classes include a tiramasu lab in which a chef teaches how to make the traditional Italian dessert, a wine tasting, an olive oil tasting, a fresh pasta lab, and more. The chefs leading the classes will provide all the necessary ingredients, leaving consumers to eat and learn at their leisure. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Culinary Experiences:** The popularity of at-home cooking classes and experiences with the purchase of products is disrupting traditional culinary education and creating new opportunities for virtual experiences. - **E-commerce Collaborations:** Partnering with Amazon Prime, Eataly is leveraging e-commerce platforms to provide added value to consumers and drive sales, highlighting the potential for collaboration between traditional retailers and online marketplaces. - **Gourmet Subscription Boxes:** The 'Order in an Eatalian' campaign showcases the growing trend of subscription boxes that offer curated culinary experiences, bringing gourmet products and education directly to consumers' homes. ### Sectors Adopting This - **Culinary Education:** Traditional culinary schools and institutions can explore the opportunities of offering virtual classes and experiences to reach a wider audience and adapt to changing consumer behaviors. - **E-commerce:** Online marketplaces and retailers can explore strategic collaborations with traditional brick-and-mortar stores, offering exclusive experiences and incentives to attract customers and enhance their e-commerce offerings. - **Food Subscription Services:** Subscription box services and gourmet food retailers can innovate by incorporating culinary education and experiences into their offerings, providing added value and differentiation in the market. ## Related on Trend Hunter - [Premium Italian Holiday Kits](https://www.trendhunter.com/trends/taste-of-tucci.md) - [Italian Pantry Goods Subscriptions](https://www.trendhunter.com/trends/giadzy.md) - [Seafaring Italian Restaurants](https://www.trendhunter.com/trends/msc-world-america.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Premium Pasta Meal Kits](https://www.trendhunter.com/trends/pasta-night.md) - [Comprehensive Pasta Boxes](https://www.trendhunter.com/trends/pasta-boxes.md) - [Pre-Meal Cocktail Boxes](https://www.trendhunter.com/trends/aperitivo-hour.md) - [Chef-Backed Pasta Pizza Kits](https://www.trendhunter.com/trends/pasta-pizza-kit.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md)