# Rooftop Glamping Promotions Strongbow's Orchard Glampground is in the Heart of Downtown Toronto By Joey Haar | Published 2017-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orchard-glampground References: [newswire](http://www.newswire.ca/news-releases/strongbows-orchard-glampground-brings-rooftop-camping-to-toronto-631101353.html) & [adnews](http://www.adnews.com/36769) This summer, [Strongbow](https://www.trendhunter.com/trends/strongbow-pride-kits), the cider brand, will be turning a downtown Toronto rooftop into a lush forest with its [Orchard Glampground](https://www.trendhunter.com/trends/angry-orchards-latest-campaign) promotion, letting lucky consumers get a glimpse of airy nature in the heart of a bustling metropolis. The Orchard Glampground is a [glamping experience](https://www.trendhunter.com/trends/indoor-camping-experience) on the roof of a 10 storey building, offering up spectacular views of the city while also giving a taste of nature. The Orchard Glampground will be open from July 7th to July 9th, though it will only welcome select attendees. To get a chance at staying a few nights on the grounds, entrants need to submit a photo or video that shows how their missing out on nature during the summer with the hashtag #orchardglampground. The lucky contest winner will then get an invite for themselves and three guests. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Rooftop Glamping:** The trend of creating unique and luxurious camping experiences on rooftops of urban buildings is growing and could be expanded to other cities. - **Urban Nature Retreats:** The trend of bringing nature to urban areas through innovative experiences like the Orchard Glampground could create new opportunities for outdoor recreation businesses in cities. - **Social Media Contests:** The trend of using social media contests to engage with audiences and promote brand awareness is becoming increasingly popular and can be applied to various industries. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can leverage unique experiences like the Orchard Glampground to promote their brands and engage with consumers in new and interesting ways. - **Hospitality:** The hospitality industry can capitalize on the trend of creating urban nature retreats to offer unique and exciting experiences to travelers and tourists. - **Marketing and Advertising:** The marketing and advertising industry can use social media contests like the #orchardglampground to create engaging and interactive campaigns for their clients. ## Related on Trend Hunter - [Cider Brand Vacation Giveaways](https://www.trendhunter.com/trends/tropical-fruit-hard-cider.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Cosmopolitan Rooftop Experiences](https://www.trendhunter.com/trends/louix-louis-sky-garden.md) - [Roving Apple Orchards](https://www.trendhunter.com/trends/orchard-overdrive.md) - [Prideful Cider Retail Kits](https://www.trendhunter.com/trends/strongbow-pride-kits.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Tropical Seltzer Staycations](https://www.trendhunter.com/trends/stayman-islands.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md)