# Brightening Soft Chew Gums This New Orbit Soft Chew Freshens Breath & Whitens Smiles By Laura McQuarrie | Published 2024-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orbit-soft-chew References: [prnewswire](https://www.prnewswire.com/news-releases/orbit-gum-unveils-white-sweet-mint-as-newest-soft-chew-innovation-302034133.html) & [orbitgum](https://www.orbitgum.com/)  Wrigley introduced the first [Orbit](https://www.trendhunter.com/trends/mars-1) soft chews in 2017 and since then, the format has become a fan favorite. Now, the Orbit White lineup is expanding with an all-new Sweet Mint variety that's as flavorful as it is functional for freshening breath and whitening teeth. The smile-boosting, confidence-enhancing [soft chew gum](https://www.trendhunter.com/trends/trident-vibes-cotton-candy) boasts a flavor that's already familiar to fans of the brand, and now they can experience it with a crunchy exterior, a chewy center and benefits to support a fresher-feeling mouth and a brighter smile. [Functional chewing gums](https://www.trendhunter.com/trends/liquid-core-edge), infused with purposeful ingredients to offer more than just a burst of flavor and freshness, have gained popularity as people seek convenient ways to incorporate added benefits into their daily lives. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 33% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Chewing Gums:** Infused with purposeful ingredients to offer more than just a burst of flavor and freshness. - **Orbit Soft Chews:** Expanding lineup with an all-new Sweet Mint variety that freshens breath and whitens teeth. - **Convenient Benefits:** People seeking convenient ways to incorporate added benefits into their daily lives. ### Industries Being Reshaped - **Oral Care:** Expanding oral care products that offer functional benefits beyond traditional chewing gums. - **Confectionery:** Innovation in the confectionery industry with soft chew gums that provide both flavor and functional benefits. - **Personal Care:** Expanding personal care products to include convenient functional chewing gums that cater to consumers' needs. ## Related on Trend Hunter - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Oral Health-Improving Chewing Gums](https://www.trendhunter.com/trends/smile-gum.md) - [Teeth-Whitening Breath Strips](https://www.trendhunter.com/trends/teeth-whitening-breath-strips.md) - [Refreshing Chewable Mint Candies](https://www.trendhunter.com/trends/foxs-chewy-mints.md) - [Oral Health Prebiotic Chews](https://www.trendhunter.com/trends/colgate-x-nourished-nutristacks.md) - [Sugar-Dusted Soft Chews](https://www.trendhunter.com/trends/chewits.md) - [Summertime Refreshment Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Bubblegum-Flavoured Mouthwashes](https://www.trendhunter.com/trends/bubblegumflavoured-mouthwash.md)