# Umbrella Dresses Nadav Kander's Chic Orbit Mist Campaign By Elsa Blaine | Published 2009-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orbit-mist-nadav-kander References: [advertolog](http://www.advertolog.com/paedia/prints/2009/07/17/321271/) This chic umbrella dress is part of Orbit Mist gum’s new ad campaign shot by [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Nadav Kander. The hydrating effects of the chewing gum are illustrated by models standing in an ocean wearing clothing made from the unexpected. Besides the [stylish black umbrella](https://www.trendhunter.com/trends/inbetween-umbrella), another model is wearing a mini dress made of mop fringe. The lone male gets to rock a transparent goldfish shower curtain, complete with silver rings and a matching hat. These fabulous ads were the work of [Energy BBDO](https://www.trendhunter.com/trends/mars-1) agency of the US, with art direction by Isabela Ferreira and photography by Nadav Kander. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Chic Umbrella Fashion:** Opportunity for fashion brands to create stylish and innovative clothing incorporating umbrellas. - **Unexpected Material Clothing:** Opportunity for designers to explore using unique and unconventional materials in fashion, like mop fringe and shower curtains. - **Hydrating Fashion Campaigns:** Opportunity for brands to promote the moisturizing benefits of their products through creative and engaging fashion campaigns. ### Where This Applies - **Fashion:** Fashion brands can explore new opportunities to create innovative and stylish clothing. - **Advertising:** Advertisers can use creative fashion campaigns to promote the features and benefits of their products. - **Photography:** Photographers can collaborate with fashion brands to capture unique and visually appealing campaigns. ## Related on Trend Hunter - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Croatian Crocheted Umbrellas](https://www.trendhunter.com/trends/fashion-umbrella-design-lifestyle.md)