# Personality-Changing Gum The Orbit Dirty Shorts 'The Prom Date' Video Ensures a Few Laughs By Joanne Lam | Published 2010-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/orbit-dirty-shorts-the-prom-date References: [tressugar](http://www.tressugar.com/Prom-Date-Video-Starring-Arnett-Jason-Bateman-Aubrey-Plaza-8760727) & [wrigley](http://www.wrigley.com/brands/orbit.do) The Orbit Dirty Shorts 'The Prom Date' video promotes that [Orbit gum](https://www.trendhunter.com/trends/excel-gum) encourages [clean living](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it). Featuring Jason Bateman as the over-protective father, the pre-prom events in this video gives insight on some 'truths' about prom night and how this gum can be life-changing. Hilarious and entertaining, this Orbit Gum ad takes the idea of a refreshing gum to a whole new level. Check out the featured video for this Orbit Dirty Shorts video. **Implications** - A simple and effective way for businesses to capture both the attention and trust of potential clients is through the use of [humor](https://www.trendhunter.com/trends/jelly-roll-x-zevia). Consumers will perceive companies that employ such tactics as highly approachable and trustworthy. The use of comedy and entertainment is an efficient way to relate to consumers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Humor in Advertising:** Using humor in advertising can increase consumer trust and perception of approachability. - **Refreshing and Life-changing Products:** Promoting products as refreshing and life-changing can capture consumer attention and increase brand loyalty. - **Exploring Alternative Product Benefits:** Advertising can expand beyond the traditional benefits of a product to create a unique selling point. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can use humor and a refreshing message to promote their products as a source of joy and happiness. - **Personal Care:** Advertisements for personal care products can focus on the transformational and refreshing benefits of their product. - **Entertainment:** The entertainment industry can use humor and relatable messaging to engage and build trust with audiences. ## Related on Trend Hunter - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Brightening Soft Chew Gums](https://www.trendhunter.com/trends/orbit-soft-chew.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Back-To-School Promotional Winter Campaigns](https://www.trendhunter.com/trends/backtoschool-promotion1.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md)