# Bestial Juice Ads The Latest Orangina Commercial is Raising Eyebrows By Tiana Reid | Published 2010-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orangina-commercial References: [youtube](http://www.youtube.com/watch?v=3ipQsUlQmXc&feature=player_embedded) & [orangina](http://www.orangina.com/) Orangina is no stranger to using animals in their commercials, and this recently-released Orangina commercial is raising some eyebrows. Daniel Saynt of [Fashion Indie](https://www.trendhunter.com/trends/houghton-x-albright) wonders "whether or not this commercial is homophobic?" Beyond that question, the ad has a lot of quirks, like using Orangina as aftershave. Take a look at the Orangina commercial at the links provided. What do you think of the commercial? **Implications** - One of the best ways a company can raise its brand's profile is by investing in advertising that is [comedic, shocking and novel](https://www.trendhunter.com/trends/try-more-weird). By focusing on the humor and entertainment value of the commercial, the company increases the chances that the [ad will go viral](https://www.trendhunter.com/trends/aviation-gin-commercial). It also immediately transforms the commercial from an advertisement into a conversation starter, allowing potential consumers to engage with the product on a personal level. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Comedic Advertising:** Opportunity for businesses to create funny and entertaining ads to increase brand awareness and virality. - **Shocking Advertising:** Opportunity for businesses to create ads that provoke strong reactions and generate conversations around their brand. - **Novel Advertising:** Opportunity for businesses to develop unique and unconventional ads that stand out from competitors. ### Who This Affects Most - **Marketing and Advertising:** Disruptive innovation opportunities for agencies and brands to explore new creative approaches in advertising. - **FMCG (fast-moving Consumer Goods):** Disruptive innovation opportunities for FMCG brands to utilize unconventional and attention-grabbing ad campaigns. - **Media and Entertainment:** Disruptive innovation opportunities for media and entertainment companies to create viral content through humorous and shocking advertisements. ## Related on Trend Hunter - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)