# Limited-Edition Orange Wines Juliet Introduced a New Wine Product in a 100% Recyclable Container By Kalin Ned | Published 2023-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orange-wines References: [drinkjuliet](https://drinkjuliet.com/products/orange-wine)  [Juliet](https://www.trendhunter.com/trends/elegant-boxed-wine), the upscale boxed wine brand known for its eco-friendliness and quality, introduced a limited-edition [Orange](https://www.trendhunter.com/trends/jameson-orange) Wine recently. Founded by Allison Luvera and Lauren De Niro Pipher in 2022, the brand prioritizes sustainability without compromising quality or design. The alcoholic beverage is presented in a 100% recyclable container called the Eco-[Magnum™](https://www.trendhunter.com/trends/luxury-boxed-wines), adding a touch of luxury and sustainability to the experience. The Orange 2022 vintage is a Northern Rhone varietal, crafted with minimal intervention at a Certified California Sustainable Winery. It boasts 14 days of skin contact, resulting in a distinctive taste profile. The sustainable packaging, adorned with Californian plants, aligns with the wine's fruity and floral notes, making it an ideal match for robust cuisine. Key notes in Juliet's Orange Wine include hints of mandarin orange, apricot, beeswax, subtle tannins, and a touch of funk. Image Credit: Juliet Wine ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 66% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The introduction of the Eco-Magnum™ container highlights the trend towards using 100% recyclable packaging, providing an opportunity for eco-friendly brands to appeal to environmentally conscious consumers. - **Orange Wine:** The limited-edition Orange Wine showcases the growing trend of exploring unique and unconventional wine varieties, enticing winemakers to experiment with different flavors and win consumers over with new taste experiences. - **Minimal Intervention Winemaking:** Crafting the Orange Wine with minimal intervention reflects the trend of wineries adopting sustainable and natural winemaking practices, presenting an opportunity for environmentally friendly wineries to attract consumers seeking authentic and pure wine experiences. ### Where This Applies - **Wine Packaging:** The rise in sustainable wine packaging creates opportunities for companies specializing in eco-friendly packaging materials and design to cater to the needs of wine producers looking to enhance their brand image. - **Wine Production:** The popularity of Orange Wine brings opportunities for wineries to explore non-traditional grape varieties and winemaking methods, appealing to consumers seeking unique and innovative wine offerings. - **Sustainable Winemaking:** The emphasis on minimal intervention winemaking techniques presents opportunities for wineries to develop and promote sustainable practices, attracting eco-conscious consumers looking for more environmentally friendly wine options. ## Related on Trend Hunter - [Eco Luxury Boxed Wines](https://www.trendhunter.com/trends/luxury-boxed-wines.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Canned Orange Wines](https://www.trendhunter.com/trends/nomadica-1.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Premium Boxed Wine Brands](https://www.trendhunter.com/trends/really-good-boxed-wine.md) - [Grocer-Backed Orange Wines](https://www.trendhunter.com/trends/aldi-8.md) - [Non-Alcoholic Sparkling Orange Wines](https://www.trendhunter.com/trends/sparkling-orange-wine.md)