# Cranberry Orange Wheat Beers This Beer is Infused With Orange & Cranberry Juice Concentrate By Rahul Kalvapalle | Published 2023-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-wheat-beer References: [thefullpint](https://thefullpint.com/beer-news/great-lakes-brewing-announces-new-cran-orange-wheat/) & [greatlakesbrewing](https://www.greatlakesbrewing.com/cran-orange-wheat)  Ohio's famous Great Lakes Brewing Company is known for its delicious seasonal offerings, with the cranberry orange wheat that it recently launched being a perfect example of using seasonal ingredients in order to provide a delicious drinking experience. The Cran Orange Wheat beer is a tasty ale that comes in at 5.5 percent alcohol by volume and is available in six-packs of 12-ounce cans. The brew's ingredients include orange juice and cranberry juice concentrates, while the malts used are wheat malt, honey malt and 2-row base varieties. Hop content is provided by hops of the Mt. Hood breed, with the end result being a beer that is wonderfully festive and accessible given its IBU (International Bitterness Unit) rating of 17. Image Credit: Great Lakes Brewing ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 47% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Flavored Beers:** The popularity of Great Lakes Brewing Company's Cranberry Orange Wheat beer demonstrates the demand for seasonal flavored beers infused with unique ingredients. - **Creative Ingredient Combinations:** Breweries like Great Lakes Brewing Company are exploring the use of unconventional ingredients such as orange and cranberry juice concentrates to create unique beer flavors. - **Accessible Craft Beers:** Craft breweries are expanding their offerings with flavorful, yet approachable beers like Great Lakes Brewing Company's Cranberry Orange Wheat, catering to a wider consumer base. ### Who This Affects Most - **Craft Beer Industry:** Craft beer breweries have the opportunity to capitalize on the growing trend of seasonal flavored beers and innovative ingredient combinations. - **Beverage Manufacturing Industry:** The beverage manufacturing industry can explore new product development by infusing traditional beer recipes with unconventional ingredients for unique flavor profiles. - **Alcohol Retail Industry:** Alcohol retailers can cater to consumer demand for accessible craft beers by stocking up on seasonal flavored options like Great Lakes Brewing Company's Cranberry Orange Wheat beer. ## Related on Trend Hunter - [Orange-Hued Wheat Beers](https://www.trendhunter.com/trends/citrus-ales.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Citrus-Spiked Wheat Ales](https://www.trendhunter.com/trends/citrusspiked-wheat-ales.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md) - [Exquisitely Flavored Wheat Beers](https://www.trendhunter.com/trends/wheat-beers.md) - [Fruit-Forward Wheat Ales](https://www.trendhunter.com/trends/american-wheat-ale.md) - [Citrus-Scented White Ales](https://www.trendhunter.com/trends/citrusscented-white-ale.md) - [Citrusy Wheat Ales](https://www.trendhunter.com/trends/hoppy-wheat-ales.md)