# Wicked Witchvertising (UPDATE) This Orange Wednesdays Ad Casts Iconic Wizard of Oz Villain By Jason Soy | Published 2011-06-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/orange-wednesdays References: [youtube](http://www.youtube.com/watch?v=j_Jhqv7qLcA) You'll never miss Orange Wednesdays after seeing this ad. Not only is the deal a huge money saver, but the marketing team behind this advert did such a spectacular job parodying *Wizard of Oz* that I just can't help but want to give them my business. Orange Wednesdays refers to Orange Cinema's special promotional offer whereby theater attendees can purchase two tickets for the price of one on Wednesdays. And what better way to show off that great deal by showing a pair of gals spending their Wednesday nights together at a [movie theater](https://www.trendhunter.com/trends/butterkist-1)... only one of those gals is the [Wicked Witch of the West](https://www.trendhunter.com/trends/wicked-movie). The kooky commercial follows the two as the mean-spirited witch tries to lead a normal life, failing hilariously along the way due to her appearance and supernatural powers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Parody Marketing:** There is an opportunity for businesses to create attention-grabbing ads by parodying well-known movies or characters. - **Promotional Offers:** Companies can boost customer engagement and loyalty by offering special promotional deals like Orange Wednesdays. - **Humorous Advertising:** Using humor in advertisements can be an effective way to capture audience attention and build a positive brand image. ### Industries Being Reshaped - **Cinema and Theater:** The cinema and theater industry can capitalize on promotional offers like Orange Wednesdays to attract more customers and boost ticket sales. - **Marketing and Advertising:** The marketing and advertising industry can explore the potential of parody marketing to create unique and memorable campaigns for their clients. - **Entertainment:** The entertainment industry can leverage humorous advertising to generate buzz and drive audience engagement for movies, TV shows, and other forms of entertainment. ## Related on Trend Hunter - [Witchy Musical Juice Refreshments](https://www.trendhunter.com/trends/robinsons-wicked.md) - [Theatrical Film-Inspired QSR Offerings](https://www.trendhunter.com/trends/dunkin-x-wicked.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Cheesy Mayhem Campaigns](https://www.trendhunter.com/trends/spokeshand.md) - [Cinematic Chocolate Advent Calendars](https://www.trendhunter.com/trends/wicked-for-good-advent-calendar.md) - [Brightly Hued Musical Cereals](https://www.trendhunter.com/trends/wicked-cereals.md) - [Lemonade-Forward Popcorn Collaborations](https://www.trendhunter.com/trends/butterkist-1.md)