# Summery Creamsicle-Flavored Candies M&m's Orange Vanilla Creme Tastes Just Like the Iconic Treat By Katherine Pendrill | Published 2024-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-vanilla-creme References: [fastfoodclub](https://www.fastfoodclub.com/p/mms-just-released-its-orange-vanilla-creme-entry/)  M&M's is getting in on the [creamsicle trend](https://www.trendhunter.com/trends/barebells-orange-creamsicle) with the debut of a new Orange Vanilla Creme flavor. Anyone who has enjoyed an ice-cold creamsicle on a hot summer day knows just how delicious the combination of orange and vanilla can be. Now, you can enjoy that flavor in a bite-sized format with the debut of new M&M's Orange Vanilla Creme. The new flavor consists of a rich orange cream center coated in white chocolate and then finished with [M&M's classic candy shell](https://www.trendhunter.com/trends/mms-bakery-collection) coating (in orange and white hues, naturally). If you're looking to try the new Orange Vanilla Creme M&M's, you'll have to check your local [Dollar General](https://www.trendhunter.com/trends/orange-creampop-crunch-cereal) because these candies are a Dollar General exclusive and they'll only be available for a limited time. Image Credit: M&M's ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 86% | Activity: 92% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Flavors:** The rise of seasonal and exclusive flavors offers a unique selling proposition that capitalizes on consumer FOMO (fear of missing out). - **Nostalgia-inspired Treats:** Leveraging nostalgia by recreating beloved childhood flavors in new formats appeals to a broad demographic. - **Single-retailer Exclusives:** Partnerships with specific retailers for exclusive product releases can drive foot traffic and brand loyalty. ### Where This Applies - **Confectionery:** Innovative flavor combinations in the candy sector provide an edge in a highly competitive market. - **Retail:** Exclusive product deals with brands can create unique value propositions and enhance customer shopping experiences. - **Food & Beverage:** The trend of transforming classic dessert flavors into various food formats continues to grow rapidly. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Creamsicle-Flavored Ice Creams](https://www.trendhunter.com/trends/orange-and-cream.md) - [Creamsicle-Flavored Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-orange-cream-pop-flavored-duo-creamer.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Ice Cream-Inspired Donuts](https://www.trendhunter.com/trends/orange-dreamsicle-original-glazed-donut.md) - [Blended Sweet Creamsicle Shakes](https://www.trendhunter.com/trends/orange-cream-pop-shake.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/terrys-chocolate-orange-ice-cream.md)