# Creamsicle-Inspired Candies The New the Orange Vanilla Cream M&M's Take Just Like a Popsicle By Katherine Pendrill | Published 2018-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-vanilla-cream References: [delish](https://www.delish.com/food-news/a19831669/m-and-m-orange-vanilla-cream-new-flavor/) & [thejunkfoodaisle](http://www.thejunkfoodaisle.com/orange-vanilla-cream-mms/) With summer just around the corner, [M&M's](https://www.trendhunter.com/trends/mms-easter-sundae) has introduced a delicious new Orange Vanilla Cream flavor inspired by one of the most popular popsicles. The new flavor comes hot on the heels of another summery variety, with an ice cream-inspired Neapolitan option introduced just this past February. According to savvy shoppers, Orange Vanilla Cream M&M's have been spotted exclusively at [Dollar General](https://www.trendhunter.com/trends/orange-creampop-crunch-cereal) stores. Not only do the sweet new treats boast a familiar creamsicle flavor, but the new candies are also made with [white chocolate](https://www.trendhunter.com/trends/orange-cream-filled-egg), making them sweeter than ordinary M&M's. While chocolate isn't traditionally associated with the summer month, M&M's new Orange Vanilla Cream flavor demonstrates some of the clever ways companies are positioning their products for the warmer months ahead. Image Credit: *The Junk Food Aisle.* ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Summer-inspired Flavors:** Creating candy flavors inspired by popular summer treats presents an opportunity for companies to tap into seasonal trends and attract consumers seeking refreshing and nostalgic flavors. - **Limited Edition Offerings:** Introducing limited edition flavors allows companies to generate excitement and urgency among consumers, encouraging them to try new products before they disappear. - **Innovative Chocolate Varieties:** Exploring unique chocolate combinations, such as white chocolate in the case of Orange Vanilla Cream M&M's, can offer a disruptive twist to traditional chocolate products and appeal to adventurous taste preferences. ### Sectors Adopting This - **Confectionery:** The confectionery industry can leverage summer-inspired flavors and limited edition offerings to create buzz and boost sales during the warmer months. - **Seasonal Foods:** Seasonal food retailers can capitalize on the demand for refreshing and nostalgia-inducing flavors by stocking their shelves with limited edition summer-inspired candies like the Orange Vanilla Cream M&M's. - **Chocolate Manufacturing:** In the chocolate manufacturing industry, introducing innovative chocolate varieties can drive product differentiation and attract consumers looking for unique and indulgent flavor experiences. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Creamsicle-Flavored Ice Creams](https://www.trendhunter.com/trends/orange-and-cream.md) - [Creamsicle-Flavored Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-orange-cream-pop-flavored-duo-creamer.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Blended Sweet Creamsicle Shakes](https://www.trendhunter.com/trends/orange-cream-pop-shake.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Floral Creamsicle Ice Creams](https://www.trendhunter.com/trends/marigold-dreamsicle-ice-cream.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/terrys-chocolate-orange-ice-cream.md)