# Summer Blockbuster Statuses The Orange 'This Summer' Movie-Style Voiceover Makes the Mundane Epic By Michael Hines | Published 2011-06-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/orange-this-summer-movie-style-voiceover References: [neatorama](http://www.neatorama.com/2011/06/09/make-your-summer-sound-exciting-with-a-movie-voiceover/) & [thefeed.orange](http://thefeed.orange.co.uk/2011/6/6/summer/) I would like all the people who call [Twitter](https://www.trendhunter.com/trends/tweetfast1) useless to check out the [Orange](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) 'This Summer' movie-style voiceover program. U.K. cellphone company Orange has debuted a fun new application that converts statuses with the hash-tag "this summer" into movie-style voiceovers. The voiceovers manage to turn mundane summer updates into epic faux [movie trailer](https://www.trendhunter.com/trends/national-advertising-campaign) lead-ins. The person doing the voiceovers is good, and the application manages to pronounce most words right without sounding like a robot. The movie-style tweets can be shared with friends or saved so that you never forget how epic your summer of studying and drinking slurpees really was. The video here has all the info about the Orange 'This Summer' movie-style voiceover application. If this doesn't take over Twitter, I don't know what will. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Movie-style Voiceover Applications:** The Orange 'This Summer' application demonstrates the potential for transforming mundane updates into entertaining and engaging content through movie-style voiceovers. - **Social Media Entertainment:** The popularity of sharing movie-style tweets highlights the demand for entertaining and unique content on social media platforms. - **Engaging User Experiences:** The interactive and shareable nature of the Orange 'This Summer' application shows the potential for creating immersive and memorable experiences. ### Where This Applies - **Telecommunications:** Cellphone companies can explore opportunities to enhance user experiences by offering voiceover applications and other entertaining features. - **Entertainment:** The success of the Orange 'This Summer' application demonstrates the potential for incorporating movie-style elements into social media platforms to entertain and engage users. - **Marketing and Advertising:** Advertisers can leverage movie-style voiceover applications to create unique and attention-grabbing content for social media campaigns. ## Related on Trend Hunter - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Cinematic Quote Generators](https://www.trendhunter.com/trends/screenflick.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Customized Out-of-Office AI Chatbots](https://www.trendhunter.com/trends/summer-fridays-ai-assistant.md) - [Blood Orange Cider Campaigns](https://www.trendhunter.com/trends/thatchers.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md)