# Fruity Fitness Promos The Orange Tennis Club Ad Has Some Juicy Appeal By Alex Scott | Published 2010-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-tennis-club-ad References: [behance.net](http://www.behance.net/Gallery/_quotOrange_quot-fitness-club/422669) & [behance.net](http://www.behance.net/TRIADASTUDIO) I'm not going to lie, when I first came across this [Orange Tennis Club](https://www.trendhunter.com/trends/minute-maid-1) Ad I thought it was an endorsement for [Tropicana](https://www.trendhunter.com/trends/tropcn) juice as their TV spots usually feature an animated orange. But after conquering my ADD and sitting through the 46-second commercial, I realized it was an ad for a gym, which made it that much more clever. The Orange Tennis Club Ad is quite witty as it promotes their name in the most literal sense, though I suppose it would be pretty easy to create a smart ad like that if you had a color in your company's title. Unfortunately though, the Orange Tennis Club Ad didn't make me want to join their gym--it just made me [crave a glass of Tropicana](https://www.trendhunter.com/trends/cravings-im-crushin-it). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 18% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Literal Ads:** Creating ads that promote a brand in the most literal sense can be a fun and clever way to grab attention and promote a product or service. - **Playful Marketing:** Using humor and wit in marketing campaigns can increase engagement and leave a memorable impression on potential customers. - **Misdirection Marketing:** Using misdirection in marketing can be a creative way to showcase a product or service without directly advertising it. ### Sectors Adopting This - **Fitness:** There is an opportunity for fitness companies to create playful and creative ads that promote their brand and services in a unique way. - **Marketing:** Marketing agencies can offer misdirection marketing as a creative strategy to their clients, helping them stand out and grab attention in crowded markets. - **Food and Beverage:** Companies in the food and beverage industry can leverage literal ads in their marketing campaigns to showcase their products and increase brand awareness. ## Related on Trend Hunter - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Interactive Tennis Activations](https://www.trendhunter.com/trends/fresh-del-monte-miami-open.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Limited-Edition Orange Juice Bottles](https://www.trendhunter.com/trends/tropcn.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Orange-Flavored Electrolyte Powders](https://www.trendhunter.com/trends/nunn.md) - [Fruit-Juice Flavored Cereals](https://www.trendhunter.com/trends/tropicana-crunch-cereal.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)