# Orange Szechuan Wing Sauces Wingstop Introduces New Orange Szechuan Chicken Flavor Globally By Niko Pajkovic | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-szechuan References: [hypebeast](https://hypebeast.com/2021/12/wingstop-orange-szechuan-chicken-flavor-info) & [wingstop](https://www.wingstop.com/)  American fast-food chain [Wingstop](https://www.trendhunter.com/trends/maple-sriracha) has expanded its menu by adding a 12th flavor to its wings list: Orange Szechuan. The new Asian-inspired flavor will be offered at all Wingstop's global locations, but only for a limited time. According to the company, the Orange Szechuan flavor consists of a mix of soy sauce, [Szechuan peppers](https://www.trendhunter.com/trends/mala-chicken), and mandarin orange, which together create a [sweet and spicy taste](https://www.trendhunter.com/trends/hot-honey-trio) that will be familiar to any lover of Asian cuisine. In fact, Wingstop decided to launch the new flavor due to consumer demand, who consistently requested Orange as a top flavor request. “Whether enjoyed alone or as part of a meal with one of our signature sides, like freshly cut seasoned fries, our Orange Szechuan wings and thighs will create a fun new flavor experience. We look forward to offering new and exciting flavors like Orange Szechuan for our guests to enjoy," said Marisa Carona, Wingstop's Chief Growth Officer. Image Credit: Wingstop ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ethnic-inspired Flavors:** There is an increasing demand for ethnic-inspired flavors in fast-food chains, encouraging the launch of new, innovative menu options. - **Limited-time Offers:** Limited-time offers create a sense of urgency amongst consumers to try new flavors, which can increase sales and brand awareness. - **Customer Feedback:** Increasingly, companies are using customer feedback data to make informed decisions about product development and flavors. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains are constantly innovating their menus to keep up with consumer demand for new and unique flavors. - **Food and Beverage Industry:** The food and beverage industry is experiencing a shift towards incorporating international and ethnic flavors in their products. - **Market Research Industry:** Market research firms are playing a crucial role in helping companies understand their customer base, including their preferences and feedback. ## Related on Trend Hunter - [Szechuan-Flavored Wing Sauces](https://www.trendhunter.com/trends/wingstop-orange-szechuan.md) - [Asian Cuisine-Inspired Wing Glazes](https://www.trendhunter.com/trends/wingstop-sweet-chili-glaze.md) - [Spicy Citrus Chicken Dishes](https://www.trendhunter.com/trends/hot-orange-chicken.md) - [Spicy-Sweet Wing Sauces](https://www.trendhunter.com/trends/maple-sriracha.md) - [Sweet Heat Wing Sauces](https://www.trendhunter.com/trends/wingstop-maple-sriracha.md) - [Bold Fiery-Sweet Chicken Dishes](https://www.trendhunter.com/trends/exclusive-hot-orange-chicken.md) - [Cocktail-Inspired Wing Flavors](https://www.trendhunter.com/trends/wingstop-fiery-lime.md) - [Mobile-Exclusive Wing Flavors](https://www.trendhunter.com/trends/flavor-invasion.md) - [Zesty Orange Chicken Sandwiches](https://www.trendhunter.com/trends/new-orange-chicken-sandwich.md)