# Nostalgic Soft Serve Collabs Tropicana & Milk Bar Dropped Orange Squeeze on the First of Summer By Laura McQuarrie | Published 2024-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orange-squeeze References: [investorsobserver](https://www.investorsobserver.com/news/qm-pr/6212056755069726) & [milkbarstore](http://milkbarstore.com)  Nothing quite compares to the cooling refreshment of soft serve on a hot day and for the first official day of summer, [Tropicana](https://www.trendhunter.com/trends/tropicana-refreshers) and [Milk Bar](https://www.trendhunter.com/trends/milk-bars-seasonal-summer-offering) are dropping a limited-time-only soft serve flavor, Orange Squeeze. This nostalgic cream-meets-citrus flavor is the ultimate summer treat in soft serve form and it combines the best features of ice cream with the juiciness of fruit. This soft serve is made with Tropicana Pure Premium from oranges picked at peak ripeness and squeezed within 24 hours. Soon, those who commonly consume this 100% juice at breakfast can enjoy a new way to savor its freshness at other times in the day. Orange Squeeze is set to be available at all Milk Bar bakery locations nationwide, as well as through [DoorDash](https://www.trendhunter.com/trends/sugar-cookie-1), UberEats, and Seamless, and will be served from June 20th to August 31st. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 84% | Activity: 91% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Flavor Revivals:** Leveraging the fondness for classic tastes, brands can attract consumers with modern twists on beloved childhood flavors. - **Seasonal Limited-time Offerings:** Seasonal exclusive products create a sense of urgency and excitement, enticing customers to make spontaneous purchases. - **Collaborative Creations:** Partnerships between brands can yield novel and unique products that draw attention and cross-market to different consumer bases. ### Industries Being Reshaped - **Food and Beverage:** Innovative flavor combinations in the culinary industry can reignite interest in traditional products. - **Mobile Ordering Services:** Expanding product availability through delivery apps enhances convenience and taps into the growing market of online food ordering. - **Seasonal Retail:** Introducing exclusive seasonal items provides retailers with a powerful tool to drive traffic and sales during specific periods. ## Related on Trend Hunter - [Revived Soft Serve Desserts](https://www.trendhunter.com/trends/soft-serve-flavor.md) - [Citrusy Vanilla Shakes](https://www.trendhunter.com/trends/smorange-dreamsicle-shake.md) - [Savory Ice Cream Treats](https://www.trendhunter.com/trends/milk-bars-seasonal-summer-offering.md) - [Nostalgic Citrus Ice Creams](https://www.trendhunter.com/trends/blue-bell-ice-cream-orange-swirl.md) - [Sweet Creamsicle-Flavored Drinks](https://www.trendhunter.com/trends/orange-dream-drink.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Citrusy QSR Frozen Refreshments](https://www.trendhunter.com/trends/orange-dreamsicle-frosty.md) - [Soft Serve-Infused Sodas](https://www.trendhunter.com/trends/orange-cream-float.md) - [Nostalgic Biy Milkshakes](https://www.trendhunter.com/trends/biy-milkshakes.md)