# Spirit-Free Espresso Martinis Starbucks Reserve's Orange Spice Espresso Martini is Non-Alcoholic By Laura McQuarrie | Published 2024-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-spice-espresso-martini References: [stories.starbucks](https://stories.starbucks.com/press/2024/new-starbucks-reserve-affogato-and-malt-beverages-debut-at-starbucks-reserve-roasteries-and-stores/)  [Starbucks Reserve](https://www.trendhunter.com/trends/espresso-martini-flight) locations in Seattle, New York and Chicago are refreshing their menus for spring and martini lovers will be pleased to find a [spirit-free Orange Spice Espresso Martini](https://www.trendhunter.com/trends/dry-and-dirty) on offer. This espresso martini originally made its debut this past January and it pairs the richness and depth of Starbucks Reserve Espresso with Spiritless Kentucky 74 Spiced—a distilled non-alcoholic cinnamon whiskey—vanilla syrup, Scrappy’s Orange Bitters and dried orange wheel to garnish. This isn't the first time Starbucks Reserve has added a martini to its menu. Previously, Starbucks introduced the Peppermint Mocha Espresso Martini and the [Pumpkin Spice Espresso Martini](https://www.trendhunter.com/trends/pumpkin-spice-cocktail-flight), both exclusive Starbucks Reserve treats for the fall and winter seasons. The all-new Orange Spice Espresso Martini sets itself apart as something delicious to sip heading into spring. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 27% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spirit-free Espresso Martinis:** Innovative non-alcoholic espresso martini offerings are expanding in popular coffee chains. - **Exclusive Seasonal Espresso Martinis:** Creating seasonal espresso martini variations can drive consumer engagement and loyalty. - **Martini Menu Expansion:** Diversifying martini menus with unique flavors can attract new customer segments. ### Industries Being Reshaped - **Coffee Shop & Cafe:** Coffee shops and cafes can leverage the trend of non-alcoholic espresso martinis to cater to a wider audience. - **Alcohol Alternatives:** The emergence of non-alcoholic spirits like the Kentucky 74 Spiced offers opportunities for creating innovative mocktail experiences. - **Hospitality & Beverage Services:** The hospitality sector can introduce exclusive seasonal martini offerings to enhance the overall customer experience and drive sales. ## Related on Trend Hunter - [Espresso Martini Flights](https://www.trendhunter.com/trends/espresso-martini-flight.md) - [Festive Espresso Martinis](https://www.trendhunter.com/trends/peppermint-mocha-espresso-martini.md) - [Spiced Pumpkin Martinis](https://www.trendhunter.com/trends/pumpkin-spice-espresso-martini.md) - [Decadently Layered Espresso Martinis](https://www.trendhunter.com/trends/tiramisu-espresso-martini.md) - [Martini-Inspired Mocktails](https://www.trendhunter.com/trends/martini-style-cocktails.md) - [Festive Espresso Martini Flights](https://www.trendhunter.com/trends/holiday-espresso-martini-flight.md) - [Ube Espresso Martinis](https://www.trendhunter.com/trends/ube-espresso-martini.md) - [Cinnamon Espresso Martinis](https://www.trendhunter.com/trends/cinnamon-espresso-martini.md) - [Dairy-Free Espresso Martinis](https://www.trendhunter.com/trends/queens-brew.md)