# Efficient Cell Phone Billing Ads This Commercial is Part of the Orange Me Cellphone Ad Campaign By Jonathon Brown | Published 2013-02-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/orange-me References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/orange-me-carpet-bone-groom/) & [shop.orange.ch](http://shop.orange.ch/en/subscriptions/icat/orange-me) Orange Me is an ad campaign from Orange cellular in Europe focused on it’s [pay-per use subscription service](https://www.trendhunter.com/trends/heimobile), which promotes the fact that users only pay for the cell service they actually use. This commercial is one of three in the Orange Me campaign as well as a piece of Orange’s broader flurry of [television ads](https://www.trendhunter.com/trends/make-life-brighter) released in the last few months. This ad starts like many of Orange’s ads, by setting the commercial in a place that doesn’t seem suitable for a [cell phone ad](https://www.trendhunter.com/trends/recipe-ideas). In this commercial, the lead woman walks into a carpet store, takes off her shoes and starts walking from carpet to carpet testing the softness. Once she chooses the softest carpet, she cuts out a half circle and buys only that piece. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Pay-per-use Subscription Services:** Orange's Orange Me ad campaign highlights pay-per-use subscription service, showing disruption opportunities for telecom industry. - **Unexpected Settings for Ads:** Orange's Orange Me ad campaign uses unexpected settings for ads, demonstrating disruptive advertising strategies for various industries. - **Focused Ad Campaigns:** Orange's focused Orange Me ad campaign shows the possibility of effective targeted marketing campaigns in the telecommunications industry. ### Sectors Adopting This - **Telecommunications:** Orange's pay-per-use subscription service showcased in their Orange Me ad campaign presents a disruptive innovation opportunity for the telecommunications industry. - **Advertising:** Orange's Orange Me ad campaign's utilization of unexpected settings presents opportunities for disruptive advertising strategies for various industries. - **Marketing:** Orange's focused Orange Me ad campaign may inspire disruptive innovation in targeted marketing campaigns across various industries. ## Related on Trend Hunter - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Mobile Plan Breakup Campaigns](https://www.trendhunter.com/trends/sky-mobile-pete-wicks.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md)