# Orange Launches UK's First Quadruple Play Service By Jacqueline Biggs | Published 2006-05-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/orange-launches-uks-first-quadruple-play-service References: [news.bbc](http://news.bbc.co.uk/1/hi/business/5032846.stm) Consumer demand for convergence has fuelled Orange's expansion across [communication platforms](https://www.trendhunter.com/trends/oran-alliance) – shifting from [mobile communication platform](https://www.trendhunter.com/trends/data-connectivity) to meeting all consumers' communication needs whether its voice, information or entertainment. [Single handset trial launches](https://www.trendhunter.com/trends/playful-phone-experimentation) over the next few weeks giving consumers one handset that can be used for calls over the internet, on a fixed line and as a mobile service. **Implications** - A company which doesn't allow itself to get bogged down in a limited mission statement has the potential to expand their influence to a wide variety of different industries and this initiative is a great example of that in action. By redefining and expanding their target market, companies like Organge continue to innovate and grow. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 77% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Convergence Services:** Companies can take advantage of the increasing demand for convergence and offer integrated communication services across multiple platforms. - **Quadruple Play:** The launch of quadruple play services, combining voice, internet, fixed line, and mobile services, presents a disruptive innovation opportunity for companies to meet consumers' diverse communication needs. - **Single Handset Trials:** Developing a single handset that can be used for calls over the internet, fixed line, and as a mobile service opens up possibilities for disruptive innovations in the telecommunications industry. ### Where This Applies - **Telecommunications:** Telecommunications companies can capitalize on the trend of convergence and offer integrated communication services to meet the evolving needs of consumers. - **Mobile Technology:** The quadruple play service trend creates opportunities for companies in the mobile technology industry to create innovative solutions for integrated communication services. - **Consumer Electronics:** The development of single handsets that can be used across multiple communication platforms presents disruptive innovation opportunities for companies in the consumer electronics industry. ## Related on Trend Hunter - [Off-Grid Connectivity Dongles](https://www.trendhunter.com/trends/orange-dongle.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Africa-Focused Finance Apps](https://www.trendhunter.com/trends/orange-1.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [Hybrid Telecom Mobile Plans](https://www.trendhunter.com/trends/o2-rolling-plan.md) - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Omnichannel Messaging Platforms](https://www.trendhunter.com/trends/omnichannel-messaging-platform.md) - [Four-Can Energy Drink Bundles](https://www.trendhunter.com/trends/blu-energy.md) - [Affordable Mobile Provider Bundles](https://www.trendhunter.com/trends/koodo-happy-stack.md)