# Retro Orange Juice Packaging This Concept Orange Juice Packaging Has a Charming Homestyle Feel By Laura McQuarrie | Published 2014-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-juice-packaging References: [thedieline](http://www.thedieline.com/blog/2014/6/10/student-totally-organic) & [mattgordils](http://mattgordils.com/portfolio/totally-organic/) As part of a school project, student designers Matthew Gordils and Paul Sheriff developed all new branding for [Trader Joe's](https://www.trendhunter.com/trends/orange-peach-mango-juice) private brand. The new take on Trader Joe's organic orange juice is given a retro feel with vintage-style shapes, botanical orange patterns and typography. Since orange juice typically comes in both the form of a carton and a concentrate can, both options were explored in the concept design. Although there are elements of the Totally Organic line that reference decades that have long since passed, there's a freshness to the [orange juice branding](https://www.trendhunter.com/trends/tropicana-essentials-juices) that keeps it very modern. Branded under the name 'Totally Organic,' it's easy to imagine that this type of packaging could potentially be expanded to include a whole range of other kinds of organic products from Trader Joe's. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Retro Branding:** The concept of using retro branding in product packaging opens up opportunities for companies to tap into nostalgia and create a unique selling point. - **Vintage-inspired Designs:** The use of vintage-style shapes, patterns, and typography in packaging design allows businesses to differentiate their products and appeal to consumers looking for a nostalgic experience. - **Modernization of Retro:** Updating retro elements with a modern twist, such as the freshness of the orange juice branding in this concept, offers a chance for companies to bridge the gap between the past and the present in their marketing strategies. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage retro packaging designs to create a sense of authenticity and stand out in a crowded market. - **Retail:** Retailers can explore vintage-inspired designs and retro branding to enhance the appeal of their private label products, attracting customers seeking a nostalgic shopping experience. - **Organic Products:** The concept of Totally Organic packaging opens up opportunities for organic product lines in various industries, allowing businesses to leverage the appeal of both sustainability and nostalgia. ## Related on Trend Hunter - [Limited-Edition Orange Juice Bottles](https://www.trendhunter.com/trends/tropcn.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Orange Peach Mango Juices](https://www.trendhunter.com/trends/orange-peach-mango-juice.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Organic Fruit Punch Juices](https://www.trendhunter.com/trends/organic-fruit-punch-juice-beverage.md) - [Organic Strawberry Banana Juices](https://www.trendhunter.com/trends/organic-orange-strawberry-banana-juice.md)