# Cult Convict Series Apps Orange is the New App is Perfect for Super Fans By Vasiliki Marapas | Published 2014-06-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/orange-is-the-new-app References: [techcrunch](http://techcrunch.com/2014/06/09/netflix-gives-its-show-orange-is-the-new-black-its-own-mobile-app/) & [play.google](https://play.google.com/store/apps/details) Given the immense popularity of its original series ‘Orange is the New Black,’ [Netflix](https://www.trendhunter.com/trends/arcanium) has launched a new mobile app cleverly titled ‘OITNA’ (Orange is the New App). The show’s second season is now available in entirely; however, if you binge-watched the entire thing in 13 hours like I did and still need a fix, this app is just the thing. The photo-sharing application allows you to create customized cards with your own messages and images (think face-in-a-hole sort of thing). If you can’t think of your own message, fear not; several of the cards are filled with meme-worthy expressions, such as a shot of George ‘Pornstache’ Mendez (I’m not kidding, that’s what he’s listed as on IMDB), with his signature phrase “Hell Nope.” Once you’ve customized your card, you can share it across various social media platforms from Twitter to [Facebook](https://www.trendhunter.com/trends/noplace-app) to [WhatsApp](https://www.trendhunter.com/trends/whatsapp-7). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Mobile Photo-sharing Apps:** Disruptive innovation opportunity: Create a mobile app that allows users to customize and share their own photo cards. - **Fandom Apps:** Disruptive innovation opportunity: Develop an app that caters to superfans of popular TV shows, allowing them to engage and interact with the content. - **Meme Creation Tools:** Disruptive innovation opportunity: Build a platform that enables users to easily create and share memes using popular TV show characters and quotes. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Use similar mobile app concepts to enhance the fan experience of other popular TV shows and movies. - **Social Media:** Disruptive innovation opportunity: Integrate customizable photo-card features into existing social media platforms to enhance user engagement. - **E-commerce:** Disruptive innovation opportunity: Combine photo-sharing and customization features with an e-commerce platform, allowing users to create personalized merchandise featuring their favorite TV show characters. ## Related on Trend Hunter - [Streamer-Branded Mobile Games](https://www.trendhunter.com/trends/arcanium.md) - [Streaming Service Game Controllers](https://www.trendhunter.com/trends/game-controller-app.md) - [TV Streamer Mobile Games](https://www.trendhunter.com/trends/this-is-a-true-story.md) - [Strategic Feline Mobile Games](https://www.trendhunter.com/trends/exploding-kittens-1.md) - [Streaming Service Brainteaser Games](https://www.trendhunter.com/trends/netflix-puzzled.md) - [Customized Streaming Platform Features](https://www.trendhunter.com/trends/streamberry.md) - [Reality Show-Inspired Games](https://www.trendhunter.com/trends/love-is-blind-game.md) - [Interactive Movie-Making Apps](https://www.trendhunter.com/trends/moviemaking-app.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md)