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# Colorful Halloween Burger Buns
Burger King's Orange Halloween Whopper Resembles a Festive Pumpkin

By Katherine Pendrill | Published 2016-10-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/orange-halloween-whopper
References: [brandeating](http://www.brandeating.com/2016/10/burger-king-offers-new-orange-halloween-whopper-in-finland.html) & [burgerking.nl](http://www.burgerking.nl/promoties-en-specials)

To celebrate the spookiest day of the year, several Burger King locations in Europe are offering an Orange Halloween Whopper that is designed to resemble a jack-o-lantern. While the burger itself does not feature the taste of pumpkin, the festive coloring offers a fun way for customers to get into the Halloween spirit.

The Orange Halloween Whopper is a limited-edition version of the chain's signature burger. Like the original Whooper, the new dish features a [flame-grilled beef patty](https://www.trendhunter.com/trends/oktoberfest-cheeseburger), lettuce, tomato, mayo and a slice of cheddar cheese. The main difference is that the Halloween-version of the Whopper boasts a [bright orange bun](https://www.trendhunter.com/trends/phantom-dutch-bread) that tastes like cheddar cheese. Despite the cheesy taste, the burger itself looks just like the kinds of pumpkins that many people will be carving up for the occasion.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 8% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Festive Food:** More restaurants and food companies can offer limited-edition holiday-themed food to attract and retain customers.
- **Food Presentation:** Restaurants can experiment with different colors and designs to make their food more visually appealing, creating unique experiences for customers.
- **Novelty Marketing:** Innovative marketing techniques such as limited edition products can help brands stand out and generate buzz among customers.

### Industries Being Reshaped

- **Fast Food:** Fast food restaurants can incorporate more seasonal and unique products into their menu to keep customers interested and coming back for more.
- **Food and Beverage:** The food and beverage industry can explore new and innovative ways of presenting food to appeal to a wider audience.
- **Marketing and Advertising:** The marketing and advertising industry can leverage novelty marketing as a viable tool to help promote brands and products among customers.

## Related on Trend Hunter

- [Cocoa-Colored Burger Buns](https://www.trendhunter.com/trends/ghost-burger.md)
- [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md)
- [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md)
- [Spooky Autumnal QSR Burgers](https://www.trendhunter.com/trends/ghosts-whopper-sandwich.md)
- [Candy-Shaped Mini Burgers](https://www.trendhunter.com/trends/mini-whopper-jrs.md)
- [Movie-Inspired Halloween Menus](https://www.trendhunter.com/trends/addams-family.md)
- [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md)
- [Indulgent Halloween Burger Menus](https://www.trendhunter.com/trends/mega-monster-burger.md)
- [Halloween-Hued Sandwich Cookies](https://www.trendhunter.com/trends/orangecolored-creme-oreo.md)