# Frothy Orange Cold Brews Orange Groove Cold Brew Has a Caramelized Flavor with Molasses Notes By Laura McQuarrie | Published 2022-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-groove-cold-brew References: [prnewswire](https://www.prnewswire.com/news-releases/chill-on-the-sunny-side-with-dutch-bros-newest-drink-duo-301492378.html) & [dutchbros](https://www.dutchbros.com/)  The Orange Groove Cold Brew is a new menu item from [Dutch Bros Coffee](https://www.trendhunter.com/trends/dutch-bros-coffee) that promises to help people cool off as the weather heats up. This refreshing new beverage from the drive-thru coffee company combines [Dutch Bros'](https://www.trendhunter.com/trends/dutch-frosted-lemonades) Cold Brew, Orange and a new, limited-time Black Sugar flavor. Black Sugar is said to have "a caramelized flavor with a sweet hint of molasses" and the sweetness of this drink is complemented with a texture-rich Soft Top. The bright flavors of citrus and the decadent sweetness of the beverage balance well with the drink's cold brew base to put customers in a sunny state of mind. Orange Groove Cold Brew can be served with regular or [nitro-infused cold brew](https://www.trendhunter.com/trends/nitroinfused-cold-coffee). The Orange Groove Cold Brew will only be available for a limited time through the end of April. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 95% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Citrus Flavored Cold Brews:** There is an opportunity for companies to experiment with unique citrus flavors in their cold brew offerings. - **Limited-time Menu Items:** Creating limited-time menu items can create an urgency for customers to try new products and visit the establishment more frequently. - **Nitro-infused Cold Brews:** Offering nitro-infused cold brew can add a unique, frothy texture that sets the product apart from traditional iced coffee. ### Sectors Adopting This - **Coffee Shops:** Coffee shops can differentiate themselves by experimenting with new and unique flavor combinations to attract customers. - **Beverage Manufacturing:** Beverage manufacturers can explore incorporating citrus flavors into their existing cold brew offerings to expand their product line and appeal to a wider consumer base. - **Limited-time Food and Beverage Promotions:** This trend shows an opportunity for restaurants to create limited-time menu items to generate buzz and drive traffic to their establishments. ## Related on Trend Hunter - [Cookie Dough Cold Brews](https://www.trendhunter.com/trends/cookie-dough-cold-brew.md) - [QSR-Backed Frosted Lemonades](https://www.trendhunter.com/trends/dutch-frosted-lemonades.md) - [Energizing Nostalgic Drinks](https://www.trendhunter.com/trends/blended-orangesicle-rebel.md) - [Richly Flavored Cold Brews](https://www.trendhunter.com/trends/brown-sugar-cream-cold-brew.md) - [Chocolate-Infused Cold Brews](https://www.trendhunter.com/trends/chocolateinfused-cold-brew.md) - [Lavender-Infused Cold Brews](https://www.trendhunter.com/trends/white-chocolate-lavender.md) - [Artisan Scoop Shop Coffees](https://www.trendhunter.com/trends/baskinrobbins-iced-cold-brew.md) - [Sherbert-Flavored Energy Drinks](https://www.trendhunter.com/trends/sherbet-rebel.md) - [Mixtape-Inspired Cafe Drinks](https://www.trendhunter.com/trends/dutch-bros-spring-menu.md)