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# Glitter-Flecked Orange Syrups
Walmart's New Orange Glitter Syrup Gives Breakfast a Spooky Twist

By Katherine Pendrill | Published 2020-10-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/orange-glitter-syrup
References: [delish](https://www.delish.com/food-news/a34335186/walmart-orange-glitter-halloween-syrup/) & [walmart](https://www.walmart.com/ip/Great-Value-Orange-Glitter-Halloween-Syrup-12-fl-oz/846506199?irgwc=1&sourceid=imp_TiPTrnSrwxyJR9AwUx0Mo38SUkE0L2XVrSQty00&veh=aff&wmlspartner=imp_10078&clickid=TiPTrnSrwxyJR9AwUx0Mo38SUkE0L2XVrSQty00&sharedid=delish.com)

If you're looking to give your breakfast a spooky Halloween makeover, look no further than Walmart's new Orange Glitter Syrup.

Walmart's new Orange Glitter Syrup is essentially a Halloween take on maple syrup. Sold under Walmart's Great Value brand, the syrup is made from real edible glitter and other natural flavors. The result is a bright orange syrup, that is flecked with little pieces of glitter. When added to pancaked, waffles, or virtually any other baked good, the syrup adds a bright orange tinge that just screams Halloween. In fact, Walmart even sells a Complete Buttermilk Sprinkle Pancake & Waffle Mix that can be paired with the new Orange Glitter Syrup for a deliciously spooky breakfast.

Available online or in-stores, Walmart's new Orange Glitter Syrup is here for a limited time only.

Image Credit: Walmart

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 33% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Glitter-flecked Syrups:** Creating syrups with edible glitter is a creative way to add a fancy and festive touch to breakfast or dessert.
- **Halloween-themed Food Products:** Developing Halloween-themed food products, like Walmart's Orange Glitter Syrup, can attract consumers seeking unique and holiday-inspired offerings.
- **Limited Edition Food Items:** Creating limited edition food items, such as Walmart's Orange Glitter Syrup, can generate buzz and excitement, driving sales during a specific time period.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can explore the creation of innovative and eye-catching syrups or other food products that can enhance customers' dining experiences.
- **Retail:** The retail industry can capitalize on the popularity of limited edition or seasonal food items by offering exclusive products that align with holidays or special occasions.
- **E-commerce:** E-commerce platforms can provide a convenient and accessible channel for selling unique food items, such as Walmart's Orange Glitter Syrup, to a wide range of consumers.

## Related on Trend Hunter

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