# Sweet Creamsicle-Flavored Drinks Wetzel’s Pretzels' New Orange Dream Drink Taps into 90s Nostalgia By Katherine Pendrill | Published 2024-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-dream-drink References: [focusdailynews](https://www.focusdailynews.com/wetzels-pretzels-unlocks-flavors-from-the-90s-vault-with-new-drink-orange-dream/)  [Wetzel’s Pretzels](https://www.trendhunter.com/trends/wetzels-pretzels) is tapping into nostalgia with the debut of its new Orange Dream drink. Many 90s kids will recall the familiar taste of classic [orange-and-vanilla creamsicle treats](https://www.trendhunter.com/trends/blue-bell-ice-cream-orange-swirl). Now, Wetzel’s Pretzels is bringing back that beloved flavor in a sippable new format. The brand's new Orange Dream drink consists of sweet, creamy orange citrus granita all finished with a soft whip topping. As Hillary Frei, Head of Marketing at Wetzel’s Pretzels, sums it up, “It’s a sip of sunshine in a cup. On a beautiful spring day, nothing goes better with our beloved freshly-baked pretzels than a cold, sweet and refreshing drink. Introducing the Orange Dream – with the flavors of a timeless classic!” But the new Orange Dream drink isn't the only form of nostalgia that Wetzel’s is serving up this summer. The chain will actually be launching a series of ’90s-themed menu items throughout 2024 in honor of its 30th anniversary. Image Credit: Wetzel’s Pretzels ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 57% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Flavored Beverages:** Capitalizing on the 90s nostalgia trend with familiar and beloved flavors in new drink formats. - **Menu Innovation Celebrating the Past:** Launching thematic menu items that pay homage to the 90s era for a limited time. - **Seasonal Flavor Offerings:** Introducing limited-time flavor options linked to specific seasons to create buzz and anticipation. ### Sectors Adopting This - **Food and Beverage:** Exploring new flavor combinations and formats to engage customers and drive repeat purchases. - **Restaurant and Hospitality:** Embracing nostalgia through menu innovation to attract both new and returning customers. - **Marketing and Promotion:** Utilizing themed campaigns and seasonal offerings to create excitement and foster brand loyalty. ## Related on Trend Hunter - [Citrusy QSR Frozen Refreshments](https://www.trendhunter.com/trends/orange-dreamsicle-frosty.md) - [Revived Soft Serve Desserts](https://www.trendhunter.com/trends/soft-serve-flavor.md) - [Soft Serve-Infused Sodas](https://www.trendhunter.com/trends/orange-cream-float.md) - [Nostalgic Soft Serve Collabs](https://www.trendhunter.com/trends/orange-squeeze.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Hot Cocoa Granita Drinks](https://www.trendhunter.com/trends/frozen-hot-chocolate-made-with-ghirardelli.md) - [QSR-Backed Latin Treats](https://www.trendhunter.com/trends/wetzels-pretzels.md) - [Creamsicle-Flavored Cream Cheeses](https://www.trendhunter.com/trends/special-edition-cream-cheese.md) - [Reprised Soda Flavors](https://www.trendhunter.com/trends/olipop-reintroduced.md)