# Creamsicle-Flavored Snack Cakes The New Orange Crème Pop Twinkies Taste Just Like a Creamsicle By Katherine Pendrill | Published 2019-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-crme-pop-twinkies References: [delish](https://www.delish.com/food-news/a27573243/hostess-twinkies-orange-creme-pop-creamsicle-flavor/) & [instagram](https://www.instagram.com/p/Bxx30pnAjMB/) Everyone's favorite snack cake just got a summer makeover with the launch of 'Orange Crème Pop [Twinkies](https://www.trendhunter.com/trends/tropical-blast-twinkies).' For consumers who grew up enjoying a creamsicle on a hot summer day, these new snack cakes are literally oozing with nostalgia. Hostess' new Twinkies Orange Crème Pop were first spotted by [Instagram](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies) account @threesnackateers. As per their sighting, the summery new snack cakes appear to consist of Twinkies' classic golden sponge cake on the outside and a rich orange crème filling on the inside. The packaging also reveals that the treats are limited-edition, so it's possible they may only be around for the summer season. With brand such as [Dairy Queen](https://www.trendhunter.com/trends/confetti-cake-dipped-cone), Twizlers, and now Twinkies, debuting creamsicle-flavored treats, it's clear that the nostalgic flavor is popular among consumers who enjoyed it as kids. Image Credit: *@threesnackateers.* ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Creamsicle-flavored Snacks:** The trend of offering nostalgic flavors like Creamsicle is an opportunity for food brands to refresh classic snacks with a new twist. - **Limited-edition Products:** Limited edition treats can create a sense of urgency and excitement for consumers leading to potential sales boost for food brands. - **Summer-season Flavors:** Summer-themed products like Orange Crème Pop Twinkies can help brands tap into the seasonality of products and differentiate from regular products. ### Sectors Adopting This - **Food and Beverage:** The trend of offering nostalgic flavors like Creamsicle presents an opportunity for brands in the food and beverage industry to innovate and experiment with new flavors. - **Limited-edition Products:** Multiple industries can benefit from the idea of limited-edition products to attract consumers, including food and beverage, fashion, and beauty. - **Snack Foods:** With nostalgic flavors becoming a trend, the snack food industry can create innovative marketing campaigns to target consumers who enjoy classic treats with a new twist. ## Related on Trend Hunter - [Tropically Inspired Snack Cakes](https://www.trendhunter.com/trends/tropical-blast-twinkies.md) - [Carnival-Inspired Snack Cakes](https://www.trendhunter.com/trends/cotton-candy-twinkies.md) - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md) - [Creamy Citrus Donut Holes](https://www.trendhunter.com/trends/orange-cream-donut-holes.md) - [Frozen Refreshment Snack Cakes](https://www.trendhunter.com/trends/cherry-slurpee-twinkies.md) - [Creamsicle-Flavored Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-orange-cream-pop-flavored-duo-creamer.md) - [Creamsicle-Flavored Ice Creams](https://www.trendhunter.com/trends/orange-and-cream.md) - [Creamsicle-Flavored Cream Cheeses](https://www.trendhunter.com/trends/special-edition-cream-cheese.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md)