# Citrusy Beverage Lineups Public Coast Brewing Co. Debuts the Resurgence IPA & an Orange Cream Soda By Kalin Ned | Published 2025-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orange-cream-soda References: [bevnet](https://www.bevnet.com/pr/2025/03/17/public-coast-brewing-co-announces-new-ipa-and-orange-cream-soda) & [publiccoastbrewing](http://publiccoastbrewing.com/)  **[Public Coast Brewing Co.](https://www.trendhunter.com/trends/public-coast-brewing)** has introduced two new beverages to its lineup — the Resurgence IPA and a zero-proof Orange Cream Soda. The Resurgence IPA was inspired by New Zealand’s Riwaka Valley. It is a 6% ABV India Pale Ale featuring earthy aromas with a citrus and grapefruit finish. The beverage is intended to evoke the vibrant flavors of spring. The Orange Cream Soda, on the other hand, is a non-alcoholic option that combines creamy vanilla with tangy orange puree. This formulation offers a nostalgic creamsicle-like taste. Both beverages are crafted to reflect Public Coast Brewing Co.'s commitment to quality and local inspiration, with the IPA available on tap and in four-packs, while the soda is offered on tap and in cans exclusively at the brewery and nearby coastal locations. Image Credit: Public Coast Brewing Co. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 47% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Citrus-infused Alcoholic Beverages:** Craft breweries are increasingly incorporating citrus elements to revitalize traditional beer profiles, providing a unique twist that appeals to modern palates seeking bold flavors. - **Nostalgia-inspired Non-alcoholic Drinks:** The rise of nostalgic flavors in zero-proof beverages taps into consumer desires for comforting and familiar taste experiences without the effects of alcohol. - **Local Flavor Innovation:** Beverage companies are leveraging local ingredients and inspirations to craft distinct products that resonate with consumers seeking authentic and regionally inspired experiences. ### Who This Affects Most - **Craft Brewing Industry:** The craft brewing sector is continually diversifying its offerings with inventive flavor profiles, including fruity infusions, to capture a broader audience searching for novel beer experiences. - **Non-alcoholic Beverage Industry:** The non-alcoholic segment is expanding with innovative offerings such as flavor-forward sodas, drawing in consumers looking for sophisticated and mindful drinking options. - **Local Artisanal Products:** There is a growing trend in the artisanal products industry towards creating beverages that emphasize locality and heritage, attracting customers who value sustainability and authenticity. ## Related on Trend Hunter - [Collaborative Non-Alcoholic Drinks](https://www.trendhunter.com/trends/public-coast-brewing.md) - [Earthy Springtime Seltzers](https://www.trendhunter.com/trends/lolo-hops.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Seasonal Craft Beers](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa.md) - [Ultra-Rich Non-Alcoholic Beers](https://www.trendhunter.com/trends/deschutes-brewery.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md)