# Orange-Inspired Bourbon Expressions Misunderstood Whiskey Co. Debuts the Orange Blossom Bourbon By Kalin Ned | Published 2025-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orange-blossom-bourbon References: [bevnet](https://www.bevnet.com/pr/2025/04/10/misunderstood-whiskey-releases-orange-blossom-bourbon-the-first-bourbon-release-since-inception) & [prnewswire](https://www.prnewswire.com/news-releases/misunderstood-whiskey-releases-orange-blossom-bourbon-the-first-bourbon-release-since-inception-302425211.html?tc=eml_cleartime)  [Misunderstood Whiskey Co.](https://www.trendhunter.com/trends/hard-oat-nog) has introduced its inaugural bourbon expression, Orange Blossom Bourbon. This launch marks a significant expansion for the brand. The Orange Blossom Bourbon release represents a deliberate shift within the flavored whiskey category. The expression combines small-batch bourbon — featuring a mashbill of 99% corn and distilled at [Ross & Squibb Distillery](https://www.trendhunter.com/trends/experimental-series) — with natural orange blossom honey sourced from U.S., Brazilian, and Mexican orchards via Dutch Gold Honey. Bottled at 80 proof, the whiskey emphasizes a light, nuanced profile with notes of vanilla, citrus, and floral honey. Misunderstood Whiskey Co. positions its Orange Blossom Bourbon as a spring-inspired offering, and the spirit joins the company's [Botanical Series](https://www.trendhunter.com/trends/fielden-hazybower), alongside the Ginger Spiced Whiskey. The company suggests that its new variety can be served neat, on ice, or in cocktails like a Blossom Old Fashioned or Golden Hour Tea. Image Credit: Misunderstood Whiskey Co. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 28% | Freshness: 39% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Whiskey Evolution:** The emergence of orange blossom-infused bourbon highlights an innovative leap within the flavored whiskey space, marrying traditional bourbon with novel botanical elements. - **Botanical Spirit Infusions:** The use of natural orange blossom honey in the distillation process showcases a growing trend of incorporating botanical infusions in craft spirits for enhanced flavor profiles. - **Spring-themed Alcohol Offerings:** Introducing a spring-inspired bourbon suggests a trend towards seasonally themed spirits that align with consumers' evolving preferences for timely and context-driven flavor experiences. ### Industries Being Reshaped - **Craft Distilling:** The expansion into orange-flavored bourbons highlights a shift within the craft distilling industry towards more diverse and complex flavor offerings aimed at niche market segments. - **Natural Sweeteners:** Utilizing orange blossom honey illuminates opportunities within the natural sweeteners industry to supply unique, flavored sweetening agents to alcoholic beverage producers. - **Premium Beverage Packaging:** The introduction of spring-inspired bourbon expressions underscores potential growth for the premium beverage packaging industry to craft designs that reflect seasonal and thematic elements. ## Related on Trend Hunter - [Naturally Infused Bourbons](https://www.trendhunter.com/trends/five-springs-infused-bourbon.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md) - [Creamsicle-Flavored Moonshines](https://www.trendhunter.com/trends/orange-shinesicle-cream-moonshine.md) - [Sippable Summer Whiskeys](https://www.trendhunter.com/trends/jim-beam-sunshine-blend.md) - [Multi-Blend American Bourbons](https://www.trendhunter.com/trends/buzzards-roost.md) - [Sweet Cream-Based Bourbons](https://www.trendhunter.com/trends/bourbon-cream.md) - [Nostalgic Citrus Moonshines](https://www.trendhunter.com/trends/orange-squeeze-moonshine.md) - [Flavorful Bourbon Expressions](https://www.trendhunter.com/trends/barrel-strength-bourbon.md) - [Limited-Edition Bourbon Expressions](https://www.trendhunter.com/trends/limitededition-bourbon-expression.md)