# Fantastical Concept Sketch Ads The Orange Apple Creative Imagery Campaign is Imaginatively Fun By Meghan Young | Published 2012-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/orange-apple-creative-imagery References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/the-orange-apple-digital-retouching-mountains-sci-fi/) & [theorangeapple](http://theorangeapple.ca/) All ideas need to start somewhere, but the Orange [Apple](https://www.trendhunter.com/trends/the-underdogs) Creative Imagery ad campaign shows that this company is able to take an idea and flesh it out into a stunning and fantastical world that has a life of its own. The posters show a simple paper pad with a marker sketch that suddenly transforms into a [stunning sight](https://www.trendhunter.com/trends/pinterest-autumnwinter), which encapsulates its capabilities and talent. The Orange Apple Creative Imagery ad campaign was conceived and executed by Dare, an ad agency based in Vancouver, Canada. Art directed by Andrew Alblas and Rachel Harrison with creative direction by Bryan Collins and Rob Sweetman. The Orange Apple Creative Imagery ad campaign was photographed and retouched by the Orange Apple. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Imaginative Advertising:** The use of imaginative concepts in advertising to convey a message in a creative and memorable way. - **Conceptual Sketching:** The trend of utilizing sketches as a means of conveying an idea in advertising or marketing materials. - **Fantasy Worlds:** The trend of creating fantastical worlds in advertising or marketing materials to draw in viewers. ### Industries Being Reshaped - **Advertising:** The advertising industry can capitalize on this trend by creating visually stunning and imaginative campaigns that capture the attention of viewers. - **Marketing:** The marketing industry can use this trend to stand out from competitors, and convey messages in a creative and memorable way. - **Art and Design:** This trend presents an opportunity for art and design professionals to showcase their creativity by producing exquisite and memorable marketing imagery. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md)