# Acoustic Amplifier Collections Orange Amps & Ed Sheeran Has Designed a Guitar Center-Exclusive By Adam Harrie | Published 2026-06-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/orange-amps References: [businesswire](https://www.businesswire.com/news/home/20260610668226/en/Guitar-Center-Serves-as-Exclusive-Launch-Partner-for-the-Orange-Amps-Outlowd-ES-Series-Designed-in-Collaboration-with-Ed-Sheeran) [Orange Amps](https://www.trendhunter.com/trends/new-bluetooth-speaker) and Ed Sheeran released the Outloud ES Series, a three-model line of [acoustic amplifiers](https://www.trendhunter.com/trends/lava-studio) available exclusively at [Guitar Center](https://www.trendhunter.com/trends/rig-advisor), with pricing ranging from $199 to $1,499. The range spans bedroom practice to professional stage use, with each model featuring acoustic-specific voicing, rechargeable battery operation, Bluetooth playback and dedicated guitar and vocal channels. The ES3 and ES60 launched immediately across Guitar Center locations nationwide, while the flagship ES100, a 100W amp with a Celestion neodymium 12-inch speaker, is scheduled to arrive in September 2026. Guitar Center is supporting the release with experiential activations tied to Sheeran's US tour, including pop-up demo stations at select tour stops. Orange Amps and Ed Sheeran show how co-designed gear launches can build cultural relevance while driving engagement in physical retail environments. Image Credit: Orange Amps ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 91% | Activity: 82% | Freshness: 78% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Artist-designed Gear:** Celebrity co-created music equipment blends fandom, credibility and product utility, creating new white-space for limited-edition hardware that functions as both performance tool and cultural merchandise. - **Tour-linked Retail Activations:** Pop-up demo experiences connected to live music tours turn physical retail into an entertainment channel, expanding how brands convert event audiences into hands-on product communities. - **Portable Performance Tech:** Rechargeable amplifiers with Bluetooth and dual vocal-guitar channels reflect a shift toward flexible creator equipment that serves bedrooms, busking, rehearsals and stage environments. ### Who This Affects Most - **Musical Instruments:** Acoustic-specific amplification lines point to demand for specialized, accessible gear ecosystems that scale from entry-level players to touring professionals. - **Music Retail:** Exclusive product drops and experiential in-store programming position retailers as discovery platforms where cultural moments can differentiate brick-and-mortar shopping from ecommerce. - **Live Entertainment:** Concert tours increasingly provide commercial launchpads for adjacent products, linking audience emotion, artist identity and real-time product trial in a single consumer experience. ## Related on Trend Hunter - [Crafted Acoustic Collections](https://www.trendhunter.com/trends/inspired-by-gibson-acoustic.md) - [Contemporary Iconic Guitar Collections](https://www.trendhunter.com/trends/inspired-by-gibson1.md) - [Novel Acoustic Guitar Models](https://www.trendhunter.com/trends/acoustic-guitar-models.md) - [Anniversary-Celebrating Guitar Manufacturing Divisions](https://www.trendhunter.com/trends/guitar-manufacturing-division.md) - [In-Store Live Acoustic Performances](https://www.trendhunter.com/trends/live-acoustic-performances.md) - [Anniversary-Honoring Audio Equipment](https://www.trendhunter.com/trends/bang-olufsen-the-centennial-collection.md) - [Reimagined Flat-Top Acoustic Guitars](https://www.trendhunter.com/trends/flattop-acoustic-guitar.md) - [Legend Co-Created Limited-Edition Guitars](https://www.trendhunter.com/trends/keith-richards1.md) - [Expanding Guitar Brands](https://www.trendhunter.com/trends/2026-namm-show.md)