# Next-Gen Coaching Toothbrushes The Oral-B iO10 with iOSense is a CES 2022 Innovation Award Honoree By Laura McQuarrie | Published 2022-01-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/oralb-io10-with-iosense References: [businesswire](https://www.businesswire.com/news/home/20220103005006/en) & [oralb](https://oralb.com/en-us/join-oralb-io10-waitlist/)  Announced as an Innovation Award Honoree at CES 2022, the [Oral-B](https://www.trendhunter.com/trends/oralb-io-series-10) iO10 with iOSense is described as the ultimate oral health coach. The [rechargeable electric toothbrush](https://www.trendhunter.com/trends/laifen-wave-special) provides a connected, user-friendly experience that delivers real-time insights. With coaching to help users determine the right pressure, time and coverage, the toothbrush helps to make brushing a more mindful task. With a clock and a timer, the toothbrush also helps to encourage people of all ages to brush for the dentist-recommended two minutes. The innovative toothbrush also sends [brushing data to the companion app](https://www.trendhunter.com/trends/willo-autoflo-plus) so that users can be more aware of their habits over time. The Oral-B iO10 with iOSense offers seven different cleaning modes for high-quality results at home. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Connected Toothbrushes:** There is an opportunity for toothbrush manufacturers to create more connected devices that provide users with real-time insights and coaching to improve their oral health. - **Mindful Brushing:** The Oral-B iO10 toothbrush encourages users to brush more mindfully and for the dentist-recommended two minutes, demonstrating a potential market for oral health products that promote mindfulness. - **Brushing Data Analysis:** As more toothbrushes collect brushing data, there is an opportunity for tech companies to develop analytics tools and personalized reports to help users better understand their oral health habits. ### Who This Affects Most - **Consumer Electronics:** Consumer electronics companies can continue to innovate in the oral health space by creating more connected toothbrushes and developing additional features like brushing data analysis. - **Oral Health:** Oral health companies can take advantage of the trend towards connected devices to develop products that promote mindful brushing and provide real-time coaching and feedback to users. - **Healthtech:** Healthtech companies can integrate toothbrush data with other health-related information to provide a more holistic view of individuals' health and wellness. ## Related on Trend Hunter - [Tech-Equipped Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-10.md) - [AI-Powered Electric Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-8.md) - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [User-Friendly Sensitive Toothbrushes](https://www.trendhunter.com/trends/oral-b-io2.md) - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md) - [Optimized AI Tooth Brushes](https://www.trendhunter.com/trends/oclean-x-ultra.md) - [Dual-Action Electric Toothbrushes](https://www.trendhunter.com/trends/laifen-wave-electric-toothbrush.md) - [Lasting AI-Powered E-Toothbrushes](https://www.trendhunter.com/trends/aipowered-etoothbrush.md)