# Next-Gen AI Toothbrushes Procter & Gamble Debuted the Oral-B Genius X Toothbrush at CES 2019 By Laura McQuarrie | Published 2019-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oralb-genius-x References: [businesswire](https://www.businesswire.com/news/home/20190106005087/en/AI-Powered-Skin-Analysis-Smart-Shopping-Scent-Dispersion) & [oralb](https://oralb.com/en-us/geniusx) From hands-free brushing tools to 3D-printed toothbrushes, consumers have been introduced to a great range of innovative oral care products over the past few years—and at CES 2019, [Procter & Gamble](https://www.trendhunter.com/trends/crest-clean-breath) shared a revolutionary new solution in the form of the [Oral-B](https://www.trendhunter.com/trends/oralb-io-series-8) Genius X toothbrush with artificial intelligence. The [AI electric toothbrush](https://www.trendhunter.com/trends/gum-health1) boasts the ability to recognize how individual users brush their teeth and provide tailored feedback accordingly. As a result, users are able to better care for their oral hygiene by becoming more aware of their habits or areas of the mouth that they may be neglecting. The toothbrush is set to be available to consumers as of the fall of this year and will be paired with a travel case that can charge both the brush and a USB device like as a smartphone. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **AI Toothbrushes:** The integration of AI technology in toothbrushes is a disruptive innovation opportunity that can significantly improve oral hygiene. - **Personalized Oral Care:** Personalized feedback based on a user's brushing habits is a disruptive innovation opportunity within the oral care industry that can lead to improved consumer health outcomes. - **Multi-functional Travel Cases:** Multi-functional travel cases that can charge both the toothbrush and USB devices offer a disruptive innovation opportunity for the travel industry to provide convenience and value-added benefits to customers. ### Sectors Adopting This - **Health and Wellness:** The integration of AI technology in toothbrushes presents a disruptive innovation opportunity for companies within the health and wellness industry to improve product effectiveness and customer satisfaction. - **Consumer Electronics:** AI toothbrushes offer a disruptive innovation opportunity for the consumer electronics industry to develop products that integrate with smart homes and digital health technology ecosystems. - **Travel and Hospitality:** Multi-functional travel cases that offer convenience and value-added benefits can lead to a disruptive innovation opportunity for the travel and hospitality industry to enhance customer experience and loyalty. ## Related on Trend Hunter - [AI-Powered Electric Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-8.md) - [Next-Gen Coaching Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-with-iosense.md) - [Lasting AI-Powered E-Toothbrushes](https://www.trendhunter.com/trends/aipowered-etoothbrush.md) - [Tech-Equipped Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-10.md) - [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md) - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Dual-Action Electric Toothbrushes](https://www.trendhunter.com/trends/laifen-wave-electric-toothbrush.md) - [AI-Powered Dental Cameras](https://www.trendhunter.com/trends/aipowered-dental-camera.md)