# Minimalistic Oral Care Packaging The New Crest Oral Care Products Branding is Bright and Crisp By Michael Hemsworth | Published 2016-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oral-care-products References: [packageinspiration](http://www.packageinspiration.com/crest-rebrand.html/) & [yoonjido](http://www.yoonjido.com/) Crest is a tried and true brand for consumers when it comes to oral care products, and the New Crest [packaging and branding design](https://www.trendhunter.com/trends/andrex) identifies a new iteration of the personal care brand. Designed by Yoonji Do, the conceptual product lineup consists of [minimalistic packaging and branding](https://www.trendhunter.com/trends/trace-products) that's orange and white. Products including toothpaste, mouthwash, toothbrushes and oral care gum are included in the lineup to help offer a complete lineup of oral care products. Modern, well-known brands like Crest are evolving to provide consumers with products that help to offer comprehensive experiences. The New Crest products, branding and packaging shows how a brand could evolve to be a single brand that a consumer goes to for all their needs in one industry vertical. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Minimalistic Packaging:** The trend of minimalistic packaging creates opportunities for brands to communicate simplicity and cleanliness in their products. - **Comprehensive Experiences:** The trend of providing comprehensive product lineups allows brands to become a one-stop-shop for consumers, offering convenience and efficiency. - **Single-brand Vertical:** The trend of becoming a single brand for all consumer needs in one industry vertical allows brands to establish a strong presence and customer loyalty. ### Who This Affects Most - **Oral Care:** The oral care industry can benefit from minimalistic packaging to enhance product appeal and differentiate from competitors. - **Personal Care:** The personal care industry can explore the trend of providing comprehensive experiences to offer consumers a complete range of products. - **Branding and Packaging:** The branding and packaging industry can capitalize on the trend of minimalist design to create visually appealing and modern product presentations. ## Related on Trend Hunter - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Haute Oral Hygiene Products](https://www.trendhunter.com/trends/selahatin-x-rick-owens.md)