# Hyper-Targeted Toothpastes Frezyderm Makes Oral Care Products for Pregnancy, Diabetes and More By Laura McQuarrie | Published 2016-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oral-care-product References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/frezyderm-toothpaste.html) & [frezyderm](https://www.frezyderm.com/en/oral-care/adults/pregnancy/pregnancy-toothpaste/) In addition to producing toothpastes to tackle common issues like sensitivity, plaque, tartar and gingivitis, Frezyderm makes a range of oral care products for hyper-specific consumers. This includes toothpastes for women who are pregnant, as well as diabetics and those who gravitate towards homeopathic remedies. The Pregnancy Toothpaste is designed to counter problems like bleeding gums and dryness in the mouth, which are triggered by hormones. This product is completely different than the Diabetic Toothpaste, which prevents excess glucose from accumulating in the mouth. In total, there are nine unique toothpaste types. As well as offering an assortment of treatments for very specific oral conditions, these toothpastes come in shapely packaging that allows consumers to get more product out of the tube than conventional designs permit. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hyper-specific Oral Care:** Opportunity for companies to create toothpastes for specific oral care needs such as pregnancy, diabetes, and homeopathic remedies. - **Personalization of Oral Care Products:** Advantage for toothpaste brands to cater to specific oral care requirements instead of offering generic toothpastes. - **Packaging Innovation in Oral Care:** Possibility of creating shapely packaging for toothpastes to improve consumer experience and make product usage easier. ### Who This Affects Most - **Oral Health Industry:** Companies in oral health industry can invest in research and development of toothpastes for hyper-specific consumer needs. - **Pharmaceutical Industry:** chance for pharmaceutical companies to research and develop toothpastes for specific medical conditions like diabetes. - **Packaging Industry:** Investment prospects in packaging innovation to make toothpastes more consumer-friendly. ## Related on Trend Hunter - [Sensory Remedying Toothpastes](https://www.trendhunter.com/trends/fanceye-foam-toothpaste.md) - [Mix-and-Match Toothpastes](https://www.trendhunter.com/trends/therabreath-toothpastes.md) - [Salty-Sweet Toothpastes](https://www.trendhunter.com/trends/salted-caramel-pretzel-toothpaste.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Prebiotic Toothpaste Products](https://www.trendhunter.com/trends/prebiotic-toothpaste.md) - [Kid-Friendly Foam Toothpastes](https://www.trendhunter.com/trends/foam-toothpaste.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Fruit-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-toothpaste.md)