# Artisanal Oral Care Branding Fig + Yarrow's Tooth Powder is Packaged in a Labeled Glass Bottle By Jana Pijak | Published 2016-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oral-care-branding References: [rodales](http://www.rodales.com/tooth-powder---cornmint-lavender/E000312.html?dwvar_E000312_color=S04&categoryid=beautypersonal-oral) & [figandyarrow](https://figandyarrow.com) Fig + Yarrow's bottled tooth powder boasts oral care branding that is artisanal and apothecary-themed. The natural beauty brand is known for its organic product range and its tooth powder is a best-seller that features no harsh chemicals or artificial additives. Infused with corn mint and lavender ingredients, this product is [naturally scented](https://www.trendhunter.com/trends/renew-liquid-mouthwash) and works to remove stains and bacteria without relying on traditional chemicals. In addition to cleansing teeth naturally and leaving one's mouth smelling fresh, this tooth cleaner also features a mix of baking soda, aloe vera, neem and [licorice root](https://www.trendhunter.com/trends/liquorice-toothpaste) additives that boost [brightening](https://www.trendhunter.com/trends/brightboost-whitening-powder). Featuring an understated label and glass bottle container, this tooth powder is reflective of consumers' growing appreciation for artisanal oral care branding that references vintage visuals and DIY home remedies. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Oral Care Branding:** Opportunity for dental hygiene products to emphasize organic, natural ingredients and visually appealing packaging - **Chemical-free Tooth Cleaners:** Innovative products with corn mint, lavender and other natural ingredients that can whiten, remove stains and eliminate bacteria without harsh chemicals - **Apothecary-themed Packaging:** Growing trend for products to use glass bottles and vintage-style labels for an upscale, hand-crafted feel ### Where This Applies - **Organic Beauty Products:** Opportunity to expand product offerings with natural teeth-cleaning products that use organic ingredients - **Oral Hygiene Industry:** Opportunity to create new, natural product lines and attract consumers who prioritize natural health options - **Home Remedies Market:** Opportunity for natural ingredient-based tooth powders to compete with traditional toothpaste products and enter the home remedies market ## Related on Trend Hunter - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Aromatic Luxury Mouthwashes](https://www.trendhunter.com/trends/selahatin.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Apple-Pomegranate Toothpastes](https://www.trendhunter.com/trends/apple-pomegranate-toothpaste.md) - [Science-Backed Oral Care](https://www.trendhunter.com/trends/brightboost-whitening-powder.md) - [Vanilla-Cardamom Toothpastes](https://www.trendhunter.com/trends/vanilla-cardamom-nha-toothpaste.md)