# Deceptive Dental Ads The 'Oral B Stages' Ads by Publicis are Mind-Boggling By Courtney Scharf | Published 2012-05-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/oral-b-stages-ads References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/oral-b-stages-babies/) & [publicis](http://www.publicis.com/) Using an eye-catching and bizarre technique, these '[Oral B](https://www.trendhunter.com/trends/better-better1) Stages' Ads by [Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) are gaining attention for their funny take on children's dental care. Illustrating the ability for parents to feel in control of their [children's dental health](https://www.trendhunter.com/trends/aquafresh-paw-patrol), these print ads are simple and effective. Upon looking at the ads initially, one might not even immediately recognize the augmentation. Intriguing, because a viewer will inevitably spot the change, these are a buzz-building approach to promote this product. Despite the definitely odd change to the photos, the babies in the photographs are still intensely adorable, making this an enjoyable advertisement whether you're a parent or not. Likable with a dash of different, these print ads by Publicis are an appropriate way to market a demographically challenging product. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Funny Dental Ads:** The use of humor in dental ads could disrupt traditional marketing strategies and attract more attention. - **Augmented Reality in Advertising:** Incorporating subtle augmented reality elements in ads can create intriguing and buzz-building experiences for viewers. - **Parental Control in Dental Care:** Highlighting features that empower parents to take control of their children's dental health could tap into a growing trend of health-conscious parenting. ### Where This Applies - **Advertising:** Advertising agencies can explore the use of humor and augmented reality to create innovative and engaging campaigns. - **Dental Care Products:** Companies in the dental care industry can develop products that emphasize parental control and convenience. - **Parenting Products:** The use of parental control features can be extended to other parenting products, creating opportunities for innovation and differentiation. ## Related on Trend Hunter - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Playful Oral Care Kits](https://www.trendhunter.com/trends/buildabrush-starter.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Bright Finger Toothbrush Designs](https://www.trendhunter.com/trends/dino-brush.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md)