# Brick by Brick Shelves The Ora-Ito 'Ecco' Unit Lends an Urban Studio Feel to Your Home By Meghan Young | Published 2009-12-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ora-ito-ecco References: [designboom](http://www.designboom.com/weblog/cat/8/view/8435/ora-ito-ecco.html) & [ora-ito](http://www.ora-ito.com/) I’ve always been a huge fan of [exposed brick](https://www.trendhunter.com/trends/glassbrick-apartment), and this blossomed into an appreciation of everything brick-like, such as the Ora-Ito ‘Ecco’ shelf. A simple yet enriching design, it will instantly give your [living space](https://www.trendhunter.com/trends/treevive) a cool, urban studio feel. Manufactured by Paris-based furniture company Artelano, the Ora-Ito ‘Ecco’ [shelf unit](https://www.trendhunter.com/trends/shelving-unit-01) is made from timber-based honeycomb wafer elements. Visit DesignBoom.com for more information and images. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 16% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Exposed Brick:** Disruptive innovation opportunity: Develop new materials or techniques to replicate the look and feel of exposed brick without the need for actual bricks, offering a cost-effective and customizable solution for interior design. - **Urban Studio Design:** Disruptive innovation opportunity: Create smart furniture or modular systems that can transform any living space into an urban studio, optimizing functionality and aesthetics for small urban dwellings. - **Timber-based Honeycomb Wafer Elements:** Disruptive innovation opportunity: Explore sustainable alternatives to traditional materials for furniture construction, such as timber-based honeycomb wafer elements, to reduce the environmental impact of manufacturing and offer unique design possibilities. ### Sectors Adopting This - **Interior Design:** Disruptive innovation opportunity: Develop technology-driven solutions for interior design, leveraging VR/AR or AI to create immersive and personalized experiences for clients, enhancing the decision-making process. - **Furniture Manufacturing:** Disruptive innovation opportunity: Integrate IoT technologies into furniture manufacturing processes, enabling the production of smart furniture that offers additional features like built-in wireless charging or voice-activated controls. - **Sustainable Materials:** Disruptive innovation opportunity: Invest in research and development of sustainable materials for various industries, including furniture manufacturing, to create eco-friendly alternatives that meet the growing demand for environmentally-conscious products. ## Related on Trend Hunter - [Modular Organized Shelving Systems](https://www.trendhunter.com/trends/unit-shelving-system.md) - [Clock-Accented Shelf Designs](https://www.trendhunter.com/trends/omega-shelf.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [L-Shaped Stacked Shelving](https://www.trendhunter.com/trends/loft-shelf.md) - [Japanese Woodwork-Inspired Shelving Units](https://www.trendhunter.com/trends/altitude-shelving.md) - [Modular Configuration Shelving Units](https://www.trendhunter.com/trends/repisa-01.md) - [Modular Contemporary Shelving Systems](https://www.trendhunter.com/trends/qurv.md) - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Room-Dividing Bookshelf Designs](https://www.trendhunter.com/trends/frquence-shelf.md)