# Customized Skincare Subscriptions Optune's Digital Subscription Service Shares Tailored Skincare By Laura McQuarrie | Published 2019-07-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/optune References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Shiseido_joins_subscription_service_market_with_new_personalised_skin_care_system/156204) & [shiseidogroup](https://www.shiseidogroup.com/news/detail.html?n=00000000002331) Optune is the name of a new skincare system from [Shiseido](https://www.trendhunter.com/trends/shiseido-nextgen) that gives consumers the ability to highly personalize the products they apply to their skin for more effective results. Optune's [digital skincare subscription service](https://www.trendhunter.com/trends/digital-health-service) works with an app that plays an essential part in assessing the condition of a user's skin—with an original algorithm and collected environmental data, Optune is able to understand how various factors impact the skin on a daily basis. Optune offers five skincare solutions called Optune Shots that can be dispensed as needed from a specialized Optune Zero machine. According to Optune, the [personalized skincare system](https://www.trendhunter.com/trends/maxpace) "modifies and adapts according to each individual’s skincare needs in real-time." True to the way that a subscription service works, Optune seamlessly replenishes the skincare cartridges so that they can be used when they are needed. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Personalized Skincare Subscriptions:** Developing personalized subscription services for skincare that offers consumers the ability to highly personalize the products they apply to their skin, assessing the condition of a user's skin through an app. - **Algorithm-powered Skin Assessment:** Creating algorithm-powered skin-assessment utilities that collect user data to understand how different factors impact skin on a daily basis. - **Real-time Skincare Modifications:** Building systems that can modify and adapt according to each individual's skincare needs in real-time using machine learning and algorithm-powered software. ### Who This Affects Most - **Beauty:** Using machine learning and algorithm-powered software for personalized skincare subscriptions in the beauty industry. - **Subscription Services:** Developing subscription services with the capability to collect data and assess the condition of a user's skin for customized skincare needs. - **Machine Learning and Algorithms:** Integrating the complex machine learning algorithms and analytics software with the skincare industry. ## Related on Trend Hunter - [Skincare Delivery Shifts](https://www.trendhunter.com/trends/nuon-medical.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [Skincare-Focused Digital Health Services](https://www.trendhunter.com/trends/digital-health-service.md) - [AI-Powered Skincare Analyzers](https://www.trendhunter.com/trends/skin-light-therapy-3s.md) - [Personalized Essence-Toners](https://www.trendhunter.com/trends/personalized-essencetoner.md) - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [AI-Powered Aesthetic Systems](https://www.trendhunter.com/trends/medispa-ai-pro-30.md)