# Energy-Replenishing Whey Proteins Optimum Nutrition Debuts the New ‘Gold Standard Protein Shake' By Kanesa D | Published 2022-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/optimum-nutrition References: [bevnet](https://www.bevnet.com/news/2022/optimum-nutrition-launches-new-gold-standard-protein-shake) & [optimumnutrition](https://www.optimumnutrition.com/en-us)  Sports nutrition brand [Optimum Nutrition](https://www.trendhunter.com/trends/optimum-nutrition-products) ([ON](https://www.trendhunter.com/trends/on-beer)) has launched a new ‘Gold Standard Protein Shake.’ The [ready-to-drink whey protein powder](https://www.trendhunter.com/trends/oikos-protein-shakes) comes in chocolate and vanilla and is designed to provide consumers with the energy they require to get the most out of their day. ‘Gold Standard Protein Shake’ contains 24 grams of protein per serving and is made with 24 essential vitamins and minerals including A, C, D, E, and zinc. The protein shake contains 1 gram of sugar, 130 calories per serving for the vanilla flavor, and 140 calories per serving for the chocolate. “The new Gold Standard Protein Shakes have become my go-to when I need to refuel no matter where the day takes me. I just toss it in my bag or my car and can rely on it to support me at the level I need to succeed,” said Taylor Fritz, professional tennis player and Optimum Nutrition athlete. Image Credit: Optimum Nutrition ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 48% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Protein Supplements:** There is an opportunity for nursing homes, hospitals, and fitness studios to offer ready-to-drink protein supplements as refreshment for their clients and customers. - **Low-calorie, Low-sugar Protein Products:** Food and beverage companies can create innovative, low-calorie, low-sugar protein products like Optimum Nutrition's 'Gold Standard Protein Shake' to cater to health-conscious consumers. - **Protein-enriched Beverages:** Beverage companies can explore the development of protein-enriched drinks that offer essential vitamins and minerals, providing energy and nutrition on-the-go. ### Who This Affects Most - **Sports Nutrition:** Sports nutrition companies can develop ready-to-drink protein supplements to cater to the growing demand for convenient and functional nutrition products. - **Food and Beverage:** Food and beverage manufacturers can innovate by making low-calorie, low-sugar, and protein-rich products that balance health and taste for the health-conscious market. - **Health and Fitness:** Gyms and fitness studios can expand their refreshment options by offering protein shakes that provide energy and nutrition for their clients, thereby enhancing their fitness experience. ## Related on Trend Hunter - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Protein-Enhanced Beverage Solutions](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Extra-Smooth Protein Drinks](https://www.trendhunter.com/trends/darigold-protein-shakes.md) - [Baked Good Protein Powders](https://www.trendhunter.com/trends/cinnamon-roll-protein-powder.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Rich Low-Sugar Protein Shakes](https://www.trendhunter.com/trends/grenade-protein-shakes.md) - [Premixed Morning Protein Shakes](https://www.trendhunter.com/trends/ultimate-breakfast-shake.md) - [Flavored RTD Protein Shakes](https://www.trendhunter.com/trends/just-protein-shakes.md)