# Vegan Protein Snack Cakes The Optimum Nutrition Nature Bites are Convenient for Eating Anywhere By Michael Hemsworth | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/optimum-nutrition-nature-bites References: [foodbev](https://www.foodbev.com/news/optimum-nutrition-introduces-vegan-nature-bites-snack-cakes/) & [optimumnutrition](https://www.optimumnutrition.com/en-us) Demand for plant-based protein is reaching new highs as consumers seek out animal-free ways to stay fueled, which is seeing brands respond with new products like the Optimum Nutrition Nature Bites. Vegan-friendly and containing 14 grams of protein per serving, the [snack cakes](https://www.trendhunter.com/trends/profusion-protein-cakes) come in four flavor options including Chocolate Coconut, Dark Chocolate Truffle, Dark Chocolate Sea Salt and Chocolate Mint. The two-piece servings are also under 210 calories each, contain 26 grams of carbohydrates and six grams of sugar. The Optimum Nutrition Nature Bites were boasted by Director of Marketing Sarah Teeter who said, "Nature Bites are a satisfying snacking source of non-dairy protein for those craving a [vegan-friendly, chocolate-flavoured snack option](https://www.trendhunter.com/trends/proteinpacked-chocolates). Meat-eaters, vegetarians, flexitarians and vegans alike will be amazed at the flavour and rich texture our product developers accomplished with this indulgent plant-based protein snack.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein:** Disruptive innovation opportunity: Developing innovative plant-based protein snacks to meet the growing demand for animal-free fuel sources. - **Vegan-friendly Snacks:** Disruptive innovation opportunity: Creating convenient and indulgent vegan-friendly snacks to cater to the needs of vegan, vegetarian, and flexitarian consumers. - **High-protein Snacks:** Disruptive innovation opportunity: Designing high-protein snacks with appealing flavors and textures to attract health-conscious consumers seeking convenient fuel options. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Exploring new plant-based ingredients and manufacturing processes to meet the demand for vegan-friendly and high-protein snacks. - **Fitness and Wellness:** Disruptive innovation opportunity: Integrating plant-based protein snacks into fitness and wellness routines to provide a convenient and nutrient-rich source of fuel for active individuals. - **Culinary and Foodservice:** Disruptive innovation opportunity: Collaborating with chefs and foodservice providers to incorporate plant-based protein snacks into menus and catering options, catering to the increasing demand for vegan-friendly offerings. ## Related on Trend Hunter - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Nutritious Zero-Sugar Snack Bites](https://www.trendhunter.com/trends/revol-snax.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Vegan Allergen-Free Snack Bites](https://www.trendhunter.com/trends/ohh-foods-snack-bites.md) - [Nut-Free Plant-Based Brownies](https://www.trendhunter.com/trends/plant-based-brownie.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Whole Food Protein Bites](https://www.trendhunter.com/trends/vivera-protein-bites.md)