# High-Quality Premixed Protein Drinks The Optimum Nutrition Gold Standard Protein Drink is Tasty By Michael Hemsworth | Published 2020-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/optimum-nutrition-gold-standard References: [foodbev](https://www.foodbev.com/news/optimum-nutrition-debuts-gold-standard-whey-protein-drink/) & [optimumnutrition](https://www.optimumnutrition.com/en-us) The [Optimum Nutrition](https://www.trendhunter.com/trends/optimum-nutrition-products) Gold Standard whey protein drink is the latest [grab-and-go beverage](https://www.trendhunter.com/trends/just-protein-shakes) from the brand that will offer health-conscious consumers with a way to easily get the nutrition they need. The drink is available exclusively at [GNC](https://www.trendhunter.com/trends/irish-crme-flavor) locations in the US and comes in 11 ounce servings that have 24 grams of premium 100% whey protein concentrate. The drink also contains 5.5 grams of naturally occurring branched-chain amino acids (BCAAs) to accommodate the increasing number of consumers seeking out a health-conscious option. Director of Brand Marketing for Optimum Nutrition Sarah Lombard spoke on the Optimum Nutrition Gold Standard whey protein drink saying, "This is a huge development for longtime fans of ON protein, and for new users, who are looking for a way to supplement that fits in today’s on-the-go lifestyle. Our research and development team worked long and hard to create a formula that meets ON’s high standards for great taste and nutritional value – making this new beverage the Gold Standard by which all other whey protein drinks will be measured.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Protein Drink Convenience:** There is a potential trend for more protein drink products that provide the convenience of being a grab-and-go beverage for health-conscious consumers. - **Naturally Occurring Bcaas:** A trend for protein drinks that contain naturally occurring branched-chain amino acids (BCAAs) may continue as more consumers look for health-conscious options that provide these nutrients. - **High Standards for Taste and Nutrition:** Consumers are likely to continue seeking out protein drinks that meet high standards for both taste and nutritional value, presenting opportunities for brands to differentiate themselves with a premium product. ### Industries Being Reshaped - **Health Food and Supplements:** The health food and supplements industry may see continued growth as more consumers seek out health-conscious protein drink options. - **Convenience Store:** Convenience stores may benefit from stocking protein drink products that provide the convenience of being a grab-and-go beverage for health-conscious consumers being always on the move. - **Fitness Industry:** The fitness industry and gyms may present an opportunity to stock and promote protein drink products that offer premium nutritional value, helping their members to achieve their health goals faster. ## Related on Trend Hunter - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Baked Good Protein Powders](https://www.trendhunter.com/trends/cinnamon-roll-protein-powder.md) - [Extra-Smooth Protein Drinks](https://www.trendhunter.com/trends/darigold-protein-shakes.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Cafe-Inspired Protein Mixes](https://www.trendhunter.com/trends/whey-protein-concentrate.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md) - [Protein-Enhanced Beverage Solutions](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md)