# Free-From Botanical Spirits Optimist Drinks Crafts Clean, Full-Flavor Alcohol-Free Spirits By Laura McQuarrie | Published 2021-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/optimist-drinks References: [beveragedaily](https://www.beveragedaily.com/Article/2021/01/04/Optimist-Drinks-brings-botanical-flourish-and-LA-vibe-to-non-alcoholic-spirits) & [optimistdrinks](https://optimistdrinks.com/) Optimist Drinks' collection of [distilled botanical spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits) are not only free from alcohol but also made without sugar or additives, helping to offer consumers a clean and clear product that's full of flavor. Based in Los Angeles, California, the brand pays tribute to the region with varieties like the coastline-inspired Bright, Fresh, which reminds of canyons and Smokey as a reference to arid desert spaces. The clean, free-from botanical spirits help to provide a rich sensory journey and they are made by applying different botanical extraction methods, including a few that draw from the perfume and [cannabis industries](https://www.trendhunter.com/trends/ellora-by-crescent-canna). The innovative non-alcoholic drinks have full-flavor profiles that were expressly created to stand on their own, pair well with tonic water or food and mix well into [interesting cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Distilled Non-alcoholic Drinks:** There is a trend towards creating distilled non-alcoholic drinks like Optimist Drinks' botanical spirits that offer full-flavor profiles and can stand on their own or be paired with tonic water or food. - **Free-from Beverages:** Optimist Drinks' free-from botanical spirits tap into the trend towards beverages made without alcohol, sugar, or additives. - **Botanical Extraction Methods:** The use of botanical extraction methods, including those borrowed from perfume and cannabis industries, is a growing trend in producing unique and innovative non-alcoholic drinks like Optimist Drinks' collection. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can benefit from the free-from and distilled non-alcoholic trends by developing clean and full-flavor products that are versatile and can be enjoyed in a variety of settings. - **Perfume Industry:** The perfume industry can explore the use of their extraction methods in producing non-alcoholic drinks with unique and floral flavor profiles like Optimist Drinks' botanical spirits. - **Cannabis Industry:** The cannabis industry can tap into the botanical extraction trend to produce non-alcoholic drinks that incorporate cannabis or cannabis-derived ingredients, creating unique and innovative products for consumers looking for a different kind of buzz. ## Related on Trend Hunter - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Aperitif-Inspired No-Alcohol Spirits](https://www.trendhunter.com/trends/botivo.md)