# Uplifting Social Media Campaigns Optimism Your Feed Helps Social Media Users Retrain the Algorithm By Laura McQuarrie | Published 2024-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/optimism-your-feed References: [adweek](https://www.adweek.com/brand-marketing/lgs-campaign-retrains-social-media-algorithms-to-serve-up-positivity/) & [lg](https://www.lg.com/global/lifes-good-in-action/)  Social media use has a direct impact on emotional wellness, and physical and mental health, especially when users are continually exposing themselves to negative content, and [LG's](https://www.trendhunter.com/trends/optimism-meter) Optimism Your Feed was created to help consumers retrain their algorithms by purposefully engaging with more positive content. To create this campaign, LG partnered with influencers and consulted with social media experts to create a playlist of intentionally uplifting content. As part of a global survey commissioned by LG, 45% of people reported that their social media feeds consist of an equal or greater amount of negative content than positive content, and one in four (28%) said that negative content on their feeds has increased their anxiety. The [positive social media playlist](https://www.trendhunter.com/trends/happy-feed1) can be found on LG’s TikTok and [YouTube](https://www.trendhunter.com/trends/social-media-backup-platform) channels. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 94% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Algorithm Retraining:** Shifting algorithms to prioritize positive content alters users' emotional and mental well-being on digital platforms. - **Influencer Partnerships:** Collaborations with influencers to push uplifting content leverage their reach to drive social change. - **Emotional Wellness Content:** Strategically curated content focused on emotional wellness caters to the increasing consumer demand for mental health support. ### Sectors Adopting This - **Social Media Platforms:** Platforms integrating more positive content aim to improve overall user experiences and engagement. - **Digital Marketing:** Marketing strategies that incorporate emotional wellness can resonate deeper with audiences and boost brand loyalty. - **Mental Health Services:** Mental health sectors can benefit from partnerships with tech firms to provide supportive digital environments. ## Related on Trend Hunter - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Optimism-Focused Charitable Campaigns](https://www.trendhunter.com/trends/optimism-meter.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Anti-Doomscrolling Robots](https://www.trendhunter.com/trends/doomscroller.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Algorithm-Free Social Media Apps](https://www.trendhunter.com/trends/rtro.md)