# Co-Working Brewery Spaces Optimism Brewing Introduces Some New Features During COVID-19 By Kalin Ned | Published 2020-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/optimism-brewing References: [thestranger](https://www.thestranger.com/slog/2020/08/14/44287212/optimism-brewing-is-now-also-a-street-cafe-and-a-coworking-space) & [everout](https://everout.com/stranger-seattle/locations/optimism-brewing/l15739/) [Optimism Brewing](https://www.trendhunter.com/trends/philz-coffee-and-simon-sinek), like many other companies, is threatened to go out of business due to the COVID-19 pandemic lockdown. However, the brand has implemented some new features in order to survive, including earlier hours of operation, a co-working option, and a "cafe street." Gay Gilmore, who owns Optimism Brewing with her husband, shared that the idea for a co-working space came up organically as many people were already coming in at noon to work, whilst nursing [a beer](https://www.trendhunter.com/trends/upscale-taproom-experience). Guests who wish to take advantage of Optimism Brewing's new feature can reserve a desk and enjoy a complimentary free beer and "all the sparkling water [they] want." As consumers look for a change of scenery, a co-working space in a brewery seems like substantial break from home. Image Credit: Optimism Brewing, Christopher Frizzelle ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Co-working Spaces:** Opportunities for businesses to create co-working spaces in unique and unexpected locations, such as breweries. - **Flexible Working Options:** Increasing demand for flexible working arrangements that combine work and social activities, like co-working at breweries. - **Diversification in Hospitality:** The hospitality industry can explore diversification strategies, like incorporating co-working spaces into existing establishments. ### Industries Being Reshaped - **Hospitality:** Hotels, restaurants, and cafes can consider adding co-working spaces as a way to attract customers and diversify their offerings. - **Breweries:** Breweries can capitalize on the rising interest in co-working by adapting their spaces and services to accommodate remote workers. - **Technology:** Companies specializing in technology solutions for co-working and remote workspaces have an opportunity to develop innovative tools and services tailored to brewery environments. ## Related on Trend Hunter - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md) - [In-House Screen Printing Services](https://www.trendhunter.com/trends/inhouse-screen-printing.md) - [Multifaceted Entertainment Establishments](https://www.trendhunter.com/trends/modern-alchemist.md) - [Grocery Co-Working Spaces](https://www.trendhunter.com/trends/iwg-x-tesco.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Keg-Only Beers](https://www.trendhunter.com/trends/fusion-pale-ale.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Connective Remote Work Experiences](https://www.trendhunter.com/trends/open-studio1.md)