# Dunce Kid Advertising The Opticana Kids Collection Campaign Plays Dumb By Shelby Lee Walsh | Published 2011-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/opticana-kids-collection References: [adsoftheworld](http://adsoftheworld.com/media/print/opticana_eye_wear_fishbowl) & [mccann.co.il](http://www.mccann.co.il/) The latest print ad campaign for the Opticana Kids Collection pokes fun at a poor little boy who may not be the sharpest crayon in the box. What does (almost) redeem the young chap from eating dog food, drinking from a fishbowl and dressing himself improperly is the fact that he does have some snazzy spectacles on. In fact, the campaign's tag line is, "At least he looks smart." Light and playful, these print ads were created by advertising agency Mccann Erickson in Tel-Aviv, Israel. Creative Director Nir Levi, Art Director Galia Kedem and Copywriter Yoav Hebel collaborated to bring this series of Opticana Kids Collection images to life. The result is an ad that garners attention and a few smiles too. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Child-centric Advertising:** Opportunities for brands to create humorous and relatable ads targeting children. - **Optical Retail Campaigns:** Potential to develop creative marketing strategies for optical retailers. - **Playful Print Ads:** Innovative approaches to use humor and playful imagery in print advertising campaigns. ### Sectors Adopting This - **Advertising:** Disruptive opportunities to create engaging and humorous campaigns for various products and services. - **Eyewear:** Potential to explore unique marketing techniques for promoting eyewear products. - **Creative Design:** Innovation in designing visually appealing print ads that capture attention and evoke positive emotions. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)