# Optical Zoom Smartphones The Asus ZenFone Zoom is Packed with an Optical Zoom Lens for Crisp Pics By Michael Hemsworth | Published 2016-01-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/optical-zoom-lens References: [geeky-gadgets](http://www.geeky-gadgets.com/asus-zenfone-zoom-smartphone-camera-now-available-to-pre-orderfor-399-20-01-2016/) & [asus](https://www.asus.com) Being that a vast number of consumers utilize their smartphones as a primary means of photography, it's no wonder the [Asus](https://www.trendhunter.com/trends/asus-zenfone-12-ultra) ZenFone Zoom smartphone is packed with an all-new [optical zoom lens](https://www.trendhunter.com/trends/nikon-coolpix-p1100) to provide enhanced functionality. While all other [smartphones on the market](https://www.trendhunter.com/trends/vivo-x200-ultra) only pack a digital zoom function, the Asus ZenFone Zoom will provide 3x optical zoom to help make everyday photography that much better. Regarding the camera itself, the Asus ZenFone Zoom smartphone features a 13mp sensor, a dual-LED flash and laser autofocus functionality. Regarding technical specifications beyond the camera, the Asus ZenFone Zoom is impressive as well with 4GB of RAM and 64GBs of expandable storage via the microSD slot incorporated. The smartphone is set to start shipping February 1st and is available now for preorder. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Optical Zoom Photography:** The trend of incorporating optical zoom lenses in smartphones presents disruptive innovation opportunities in the photography industry. - **Enhanced Smartphone Photography:** The trend of improving camera functionality in smartphones presents disruptive innovation opportunities in the smartphone industry. - **Advanced Smartphone Specs:** The trend of equipping smartphones with high-level specifications presents disruptive innovation opportunities in the technology industry. ### Sectors Adopting This - **Photography Industry:** The photography industry can capitalize on the trend of incorporating optical zoom lenses in smartphones to offer new, innovative products and services. - **Smartphone Industry:** The smartphone industry can capitalize on the trend of improving camera functionality to attract more customers and gain a competitive edge in the market. - **Technology Industry:** The technology industry can capitalize on the trend of equipping smartphones with high-level specifications to create innovative devices and drive technological advancements. ## Related on Trend Hunter - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Manual Zoom Photography Smartphones](https://www.trendhunter.com/trends/xiaomi-17-ultra-leica-edition.md) - [Hyper-Zoom Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-tetraprism.md) - [Dual Telephoto Lens Smartphones](https://www.trendhunter.com/trends/pura-80-ultra.md) - [Bezel-Free Flagship Smartphones](https://www.trendhunter.com/trends/asus-zenfone-12-ultra.md) - [35mm Camera Lens Smartphones](https://www.trendhunter.com/trends/nubia-z50s-pro.md) - [Triple Camera-Packing Smartphones](https://www.trendhunter.com/trends/triplecamera-flagship-smartphone.md) - [Camera-Centric Chinese Smartphones](https://www.trendhunter.com/trends/cameracentric-chinese-smartphones.md) - [Oversized Camera Smartphone Models](https://www.trendhunter.com/trends/vivo-x80-pro.md)