# Schoolgirl Speed Bumps The Vancouver Optical Speed Control System Will Give You Whiplash By Amelia Roblin | Published 2010-09-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/optical-speed-control References: [blogs.discovermagazine](http://blogs.discovermagazine.com/discoblog/2010/09/07/speed-bumps-of-the-future-creepy-optical-illusion-children/) & [preventable](http://www.preventable.ca/2010/09/shifting-attitudes-with-illusions/) As a collaboration between the [BCAA Traffic Safety Foundation](https://www.trendhunter.com/trends/evolve-e-bikes), 'Preventable' and the District of West Vancouver, the optical speed control experiment is in effect. The campaign is a staggering motion to target to [distracted drivers](https://www.trendhunter.com/trends/project-yellow-lights-love-story), especially during back-to-school season. Imagine the heart attack that would result from nearly hitting a child on the road. This is precisely the magnitude of scare the City of Vancouver would like to instill with their optical speed control project. Stretched images of children will be painted onto [residential streets](https://www.trendhunter.com/trends/oreo-walks) to give the illusion of a real kid on front of your moving car. I'm sure everyone in Vancouver will soon be on his guard. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Optical Speed Control:** Using stretched images of children to give the illusion of a real kid on residential streets, this trend aims to target distracted drivers and increase road safety. - **Distracted Driving Prevention:** With a focus on back-to-school season, this trend aims to raise awareness and decrease incidents of distracted driving, particularly in residential areas. - **Visual Disruption Campaigns:** By employing optical illusions to create a sense of urgency and caution, this trend aims to grab attention and change behavior on the road. ### Industries Being Reshaped - **Traffic Safety:** Implementing optical speed control systems and campaigns can be a disruptive innovation in the traffic safety industry, potentially reducing accidents and improving road safety. - **Public Awareness and Education:** Utilizing visual disruption campaigns against distracted driving can be a disruptive innovation in the field of public awareness and education, promoting safer road behavior and reducing accidents. - **Urban Infrastructure:** Incorporating optical speed control systems in residential streets can be a disruptive innovation in the urban infrastructure industry, enhancing road safety measures and reducing incidents of distracted driving. ## Related on Trend Hunter - [LED Stop Arm Extensions](https://www.trendhunter.com/trends/school-bus-safety.md) - [Youth-Focused Complementary Eye Exams](https://www.trendhunter.com/trends/vision-exam-pilot-program.md) - [Urban Robot Traffic Safety](https://www.trendhunter.com/trends/polis.md) - [Character-Like Roadway Bollards](https://www.trendhunter.com/trends/safety-bollard.md) - [Cyclist Safety-Focused Smart Sensors](https://www.trendhunter.com/trends/cyclist-safety1.md) - [Traffic Light-Inspired Benches](https://www.trendhunter.com/trends/traffic-light-bench.md) - [Halloween Safety Programs](https://www.trendhunter.com/trends/glow-guards.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Road Worker Safety Solutions](https://www.trendhunter.com/trends/active-worksite.md)