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# Optical Illusion Art
Felice Varini Projects Floating Architectural Art

By Pearl | Published 2011-01-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/optical-illusion-street-art
References: [unurth](http://unurth.com/949731/Felice-Varini-Italy-Germany) & [varini.org](http://www.varini.org/)

Felice Varini is a Swiss artist known for his uncanny skill with [perspective and geometry](https://www.trendhunter.com/trends/mathematically-shaped). His well-known geometrically-inspired optical illusion street art can be found outdoors. The designs seem to float as a whole when viewed from some angles. In others, the viewer sees broken fragments. His optical illusion street art does require a viewer to actively seek the right vantage point in order to appreciate the whole picture.

**Implications** - My favorite of these Felice Varini optical illusions has got to be the one that seemingly displays a red square with four [transparent circles](https://www.trendhunter.com/trends/lp-lamp) down a hallway. How Felice managed to paint an entire parking lot in this manner, I'll never know.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 20% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Optical Illusion Art:** Opportunities for businesses to incorporate optical illusion techniques in their advertising campaigns and product designs.
- **Perspective and Geometry:** Innovative products and experiences that leverage perspective and geometry to create unique and engaging interactions.
- **Active Viewer Engagement:** Creating immersive experiences that require viewers to actively participate or seek an optimal vantage point for full appreciation.

### Industries Being Reshaped

- **Advertising and Marketing:** Exploring the use of optical illusions to captivate audience attention and create memorable brand experiences.
- **Interior Design and Architecture:** Incorporating perspective and geometry techniques to create visually striking and transformative spaces.
- **Art and Entertainment:** Integrating optical illusions into art installations and interactive exhibits to create mind-bending experiences.

## Related on Trend Hunter

- [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md)
- [Kinetic Optical Illusion Puzzles](https://www.trendhunter.com/trends/the-woodflow.md)
- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
- [Optical Illusion Mirrors](https://www.trendhunter.com/trends/hooptical.md)
- [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md)
- [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md)
- [Illusion-Inspired Design Collections](https://www.trendhunter.com/trends/ripples-collection.md)
- [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md)
- [Color-Blending Kinetic Sculptures](https://www.trendhunter.com/trends/felipe-pantone.md)
