# Surreal Home Accents YOY's New Collection of Optical Illusion Products Debuts at Milan Design Week By Farida Helmy | Published 2014-04-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/optical-illusion-products References: [dezeen](http://www.dezeen.com/2014/04/13/yoy-collection-milan-2014-light-projects-shade-rug-becomes-seat/) & [yoy-idea.jp](http://yoy-idea.jp/works/) Adding an element of surrealism or a whimsically magical touch to design, Japanese design studio YOY recently unveiled its latest collection of optical illusion products, which include furniture and design accents at Milan Design Week 2014. The new collection of optical illusion products include a lamp that projects the shape of a shade onto a wall, a rug that can also be used as a chair and a tray that visually looks like it's defying gravity. "In this exhibition, we tried to make a new story between a product and a space," says YOY co-founder Naoki Ono. "We would like to create strange feelings with humor in an ordinary room." Using optical illusion tricks which include a hole in the head of the lamp with an LED light inside, a 10-millimeter-thick aluminium sheet inside the rug so it can be both bendable and strong when it is transformed into a chair and a stainless-steel clip for the tray. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 73% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Optical Illusion Products:** Exploring the use of optical illusion in product design to create surreal and whimsical experiences. - **Multi-functional Furniture:** Designing furniture that serves multiple purposes and can transform into different forms to maximize functionality. - **Disruptive Design Accents:** Integrating design accents that challenge traditional perceptions and create unique visual experiences. ### Where This Applies - **Interior Design:** Incorporating optical illusion products and multi-functional furniture into interior design projects for innovative and captivating spaces. - **Home Decor:** Offering consumers innovative and visually striking home decor items that feature optical illusions and unique design accents. - **Product Design:** Exploring the use of optical illusions and disruptive design accents to create innovative and attention-grabbing products. ## Related on Trend Hunter - [Illusion-Inspired Design Collections](https://www.trendhunter.com/trends/ripples-collection.md) - [Curvaceous Floating Illusion Furniture](https://www.trendhunter.com/trends/wave-collection-2.md) - [Optical-Illusion Home Decor Collections](https://www.trendhunter.com/trends/sevval-kalaycikli.md) - [Geometric Sleek Interior Products](https://www.trendhunter.com/trends/trama-collection.md) - [Glass Surfaced Furniture Series](https://www.trendhunter.com/trends/illusion-collection.md) - [Immersive Living Room Concepts](https://www.trendhunter.com/trends/immersive-living-room.md) - [Mesmerizing Bright Furniture](https://www.trendhunter.com/trends/draga-aurel1.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Optical Illusion Mirrors](https://www.trendhunter.com/trends/hooptical.md)